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The Other 99%: A Podcast for Small Business Owners and Direct Sellers

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Welcome to The Other 99%, where we talk about what building a business really looks like behind the…

by Lisa Duck and Susan Larimer

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The Other 99%: A Podcast for Small Business Owners and Direct Sellers

About The Other 99%: A Podcast for Small Business Owners and Direct Sellers

Welcome to The Other 99%, where we talk about what building a business really looks like behind the highlight reel. Hosts Lisa Duck and Susan Larimer share honest conversations, real stories, practical strategies, and plenty of laughs about the wins, pivots, mistakes, and lessons that come with entrepreneurship. Because success isn’t just about the 1% you always hear about. It’s built every day by the other 99%. 🎧 New episodes every Tuesday.

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Episodes

New episodes usually drop on Tuesdays.148 episodes
  1. Nov 10, 2026 · 26 min

    E147: We Published on Amazon! Our First Experience with KDP

    Lisa and Susan have books on Amazon, and they are pretty excited about all of it! ☕📚 In this episode of The Other 99% Podcast, Lisa Duck and Susan Larimer share about their first experiences with Amazon Kindle Direct Publishing, also known as KDP. Susan talks about publishing her Intentional Life workbook and companion colouring book, while Lisa shares her plans for Coffee, Chaos & Coloring. We chat about…

  2. Nov 3, 2026 · 29 min

    E146: We’re Done! Having One of Those Business Days

    Some days, it’s the big things. Other days, it’s a hundred little frustrations that leave you thinking, “I’m done.” This week, Lisa Duck and Susan Larimer both arrived at the microphone feeling stretched thin, so we decided to have an honest conversation about it. ☕ We’re talking company website headaches, family interruptions, too many projects and those moments when you simply don’t have the capacity for one more…

  3. Oct 27, 2026 · 45 min

    E145: Who’s Running Your Business: You or the Next Flash Sale?

    Your company announces another flash sale, and suddenly you feel like you need to drop everything, create a graphic, send an email and tell every customer. Sound familiar? ☕ This week, Lisa Duck and Susan Larimer are talking about running your direct sales business your way, even when the holiday promotions keep coming. We chat about protecting your profits, avoiding the comparison trap and deciding which company…

  4. Oct 20, 2026 · 37 min

    E144: The Stress-Free Holiday Prep Your Business Needs

    Ready, set, ho ho ho! 🎄 What are you doing now that your December self will thank you for? This week, Lisa Duck and Susan Larimer are chatting about getting your business holiday ready while protecting your profits, your energy and your family time. We’re talking simple offers, realistic income goals, working with company promotions and why you don’t need to copy someone else’s discounts to make sales. Plus, we…

  5. Oct 13, 2026 · 39 min

    E143: It’s All About the Yaps! 🎥 Talking-to-Camera Reels, Hooks & Getting Started

    We’ve been yapping together on this podcast for years. Talking to our phones by ourselves? That’s a different story. 😂 This week, Lisa and Susan share about their first experiments with “yaps,” short, conversational videos that help people get to know you and your business. We chat about finding something worth saying, grabbing attention with a good hook and editing out the bits that slow your video down. We also…

Earlier episodes (143)
  1. Oct 6, 2026 E142: What They Say! 😂 Canadian vs. American Words
    We’re taking a break from business talk and putting a little giggle into your day! 😂 Lisa is Canadian. Susan is American. And apparently, speaking the same language doesn’t mean we always know what the other person is talking about. In this just-for-fun episode, we compare what we call everyday things, from toques and sneakers to pencil crayons and chicken burgers. Naturally, the conversation takes a few detours…
  2. Sep 29, 2026 E141: Your Friends Don’t Owe You a Purchase
    What happens when a friend becomes a customer, or a customer becomes a friend? The line between friendship and business can get awkward quickly, especially when every conversation starts feeling like an opportunity to make a sale, book a party, or recruit someone. In this episode of The Other 99%, Lisa and Susan share about navigating friendships while running a business. They discuss friends and family who don’t…
  3. Sep 22, 2026 E140: Why Customers Choose You Over Amazon
    Your customers can find products almost anywhere, so why should they choose to shop with you? Spoiler alert: it isn’t because you post every company special or share the same sales graphics as everyone else. In this episode of The Other 99%, Lisa and Susan share what customers actually want from the person behind the business. They talk about making shopping easier, offering trustworthy recommendations, following…
  4. Sep 15, 2026 E139: The 10 Customers You’re Probably Ignoring
    Business owners are constantly encouraged to find the next new customer, but what about the customers already connected to the business? In this episode, Lisa and Susan share 10 types of customers who may be getting overlooked, including one-time buyers, former regulars, seasonal shoppers, frequent supporters, referral sources and customers who simply haven’t heard from you in a while. They explore how to…
  5. Sep 8, 2026 E138: Email Marketing Part 6/6: Email Marketing Can Be Your Best Sales System
    We're wrapping up our email marketing series with the big question: when does your email list actually become a sales system? Lisa Duck and Susan Larimer walk through the full customer journey — from that first welcome email all the way to a five-step customer care sequence that keeps people coming back. We also talk about why it takes way more emails than you'd expect before someone buys, why unsubscribes aren't…
  6. Sep 1, 2026 E137: Email Marketing Part 5/6: What Should I Email My List Every Week?
    In part five of our email marketing series, Lisa Duck and Susan Larimer are answering the question we hear the most: what do I actually send my list every week? We share six go-to content ideas — tips and education, personal stories, customer success stories, product highlights, seasonal reminders, and FAQs — plus why consistency matters more than frequency, and how to find a cadence that actually fits your life.…
  7. Aug 25, 2026 E136: Email Marketing Part 4/6: Why an Email Welcome Sequence Matters!
    In part four of our email marketing series, Lisa Duck and Susan Larimer are talking about the welcome sequence — why it's one of the most important (and most skipped) pieces of your email marketing, and how to set one up so it works for one customer just as well as it works for a thousand. We cover what to actually say in those first few emails, why automation matters so much more than people realize, and why…
  8. Aug 18, 2026 E135: Email Marketing Part 3/6: 4 Rules Every Welcome Sequence Needs (Most People Break Rule #1)
    In part three of our email marketing mini-series, Lisa Duck and Susan Larimer are talking welcome sequences — the emails that make (or break) that first impression with a new subscriber. We cover the four rules for getting it right: writing to one person instead of your whole list, sticking to one topic per email, giving your new subscriber a quick win, and building trust before you ever make an offer. Susan also…
  9. Aug 11, 2026 E134: Email Marketing Part 2/6: Your Lead Magnet Is Working... Now What?
    You got someone to grab your lead magnet — but what happens next? In this episode, Lisa Duck and Susan Larimer talk about what to actually do once someone joins your list, why a proper welcome sequence matters, and why "set it and forget it" only works if you set it up right in the first place. We walk through what to send in those first few emails, how to set expectations so people don't unsubscribe, and the…
  10. Aug 4, 2026 E133: Email Marketing Part 1/6: Nobody Wants to Join Your Newsletter (And Here's What to Do Instead)
    Nobody wakes up hoping to join another newsletter — so why does "join my list" keep showing up as the CTA? In this episode, Susan Larimer and I kick off a brand new mini-series on email marketing, starting with the thing that actually gets people to say yes: a real, valuable lead magnet. We talk about what makes a lead magnet work, how to find ideas hiding in the questions your customers already ask you, and why…
  11. Jul 28, 2026 E132: Email Marketing for Direct Sellers and Small Business Owners: 5 Things You're Missing
    Your company sends emails. Your upline sends emails. So why do you need your own email marketing? In this episode, Lisa and Susan get into five of the top ten things you're missing if you're not building and nurturing your own email list. They talk about why owning your contacts matters more than most people realize, what open rates and click rates actually tell you, why one call to action per email is a game…
  12. Jul 21, 2026 E131: Our YouTube Game Plan: Strategies That Actually Work
    In this episode of the Other 99% four direct sellers sit down for an honest conversation about building a YouTube channel in real life — not the highlight reel version. Lisa Duck, Susan Larimer, Jen from Craft What Matters, and Evelyn from Purple Essence by Evelyn talk about what's actually working on YouTube right now, including repurposing content, creating shorts, using AI for thumbnails, and researching…
  13. Jul 14, 2026 E130: Your Intentional Life Part 5/5: Thriving by Doing Less
    On this weeks episode of the Other 99% we are at part 5 of our mini series on Susan's brand-new workbook. Join Lisa and Susan as they dig into what it really means to live intentionally — saying yes to what fits your mission, vision, and values, and no to everything else. They talk about busting the "having it all" myth, the power of margins, what success actually looks like in direct sales, and walk through…
  14. Jul 7, 2026 E129: Your Intentional Life Part 4/5: Why Saying No Feels So Hard
    This week on the Other 99% Podcast Lisa and Susan talk about why Saying "no" isn't a skills problem — it's a mindset problem. Dive in as they unpack why direct sellers struggle so much with boundaries, how the industry's culture of recognition keeps us chasing "yes," and why Lisa's own business only really took off once she was forced to start saying no. In this episode: the "let me think about it" trick for buying…
  15. Jun 30, 2026 E128: Your Intentional Life Part 3/5: Before You Say Yes, Ask Yourself This
    Have you ever agreed to something and immediately regretted it?In Part 3 of the Your Intentional Life series, Lisa and Susan discuss why we often say yes out of guilt, obligation, or fear of missing out, and how an alignment filter can help us make better decisions. 📌 This episode is sponsored by CinchShare — the social media scheduler built for direct sellers. Free 30-day trial at lisaduck.com/cinchshare | Code:…
  16. Jun 23, 2026 E127: Your Intentional Life Part 2/5: What Are You Actually Building?
    In this episode of The Other 99%, Lisa and Susan dive into part two of their five-part series on Susan's new workbook. This week's focus is on the big three: your why, your mission, your vision, and your values. Most of us in direct sales are so focused on chasing the next sale, the next recruit, or the next like that we never stop to ask why we're doing any of it. This episode gives you the space to actually think…
  17. Jun 16, 2026 E126: Your Intentional Life Part 1/5: You're Busy... But Is It Working?
    In part one of our five-part workbook series, Lisa Duck and Susan Larimer are talking about something most of us don't want to admit — we're terrible at saying no, and it's draining us. Susan shares the inspiration behind her new workbook to help women figure out what to say yes to, what to say no to, and how to do it without the guilt spiral that usually follows. We get into why direct sellers are especially prone…
  18. Jun 9, 2026 E125: Instagram Secrets, Substack & Selling from the Soul with Sue B. Zimmerman
    Lisa and Susan sit down with Sue B. Zimmerman — The Instagram Expert — for a no-fluff conversation about building a business on Instagram in 2026. Sue B. breaks down her boss bio framework, explains how each part of Instagram serves a different purpose, and shares why the DM is where the real money is made. She also opens up about her new Substack community, Soulful Selling Sisterhood , and why she's more energized…
  19. Jun 2, 2026 E124: How to Host an Online Party on Your Website Instead of Facebook
    Lisa and Susan make the case for moving your direct sales parties off Facebook and onto your website — and share exactly how to make it work. From the OhMyHi pop-up shop pattern to why the RSVP link is non-negotiable, this episode gives direct sellers a clear, practical roadmap for hosting online parties that are distraction-free, fully branded, and built for follow-up. Sponsored by CinchShare — try FREE for 30…
  20. May 26, 2026 E123: Top 10 Blogs Every Direct Seller & Small Business Owner Needs on Their Website
    Lisa and Susan hand you the exact 10 blog posts every direct seller and small business owner needs on their website — so you never stare at a blank screen again. One blog post can fuel your entire content strategy, and this episode shows you exactly how. Topics covered: Intro blog, FAQ, Beginner's Guide, Mistakes, Tools & Resources, Testimonials, Seasonal Content, How-To, Comparison, and Industry Beliefs.…
  21. May 19, 2026 E122: What Direct Sellers Don’t Know About the DSA (And Why It Matters)
    In this episode of The Other 99% Podcast, hosts Lisa Duck and Susan Larimer sit down with Dave Grimaldi to give an inside look at how the Direct Selling Association advocates for and protects the direct selling industry. From navigating government regulations and protecting independent contractor status to educating sellers on compliance, income claims, and ethical business practices, Dave shares how DSA works…
  22. May 12, 2026 E121 YouTube Strategy For Beginners
    In this episode of The Other 99% Podcast , hosts Lisa Duck and Susan Larimer break down a powerful YouTube growth strategy for 2026 inspired by Think Media and Sean Cannell, sharing the “8 Rs” framework to help direct sellers and small business owners build profitable YouTube channels. From reverse engineering your content for income through affiliate marketing and digital products, to researching the right…
  23. May 5, 2026 E120: Why Relying on Likes and Comments Is Killing Your Social Media Confidence
    Feeling overwhelmed by social media? In this episode, Lisa and Susan talk about how to choose the right platform for your business without trying to be everywhere at once. They share how to identify where your ideal customer is, match your product to the best platform, and focus on what actually works. They also explain why analytics matter more than likes and how to avoid burnout by simplifying your social media…
  24. Apr 28, 2026 E119 Building Efficient Business Systems: Lessons from a Corporate Dropout
    Join co-hosts Lisa Duck and Susan Larimer as they talk with Mia Copeland about how she leverages systems, tools, and personal branding to streamline her real estate and coaching businesses. This episode offers actionable insights for entrepreneurs looking to build sustainable, stress-free businesses using practical systems and smart tech. Takeaways: Systems help create freedom in your business by reducing stress,…
  25. Apr 21, 2026 E118: Direct Sellers Reset Part 4/4: Momentum Comes From Movement, Not Motivation
    Ever wondered how to build consistent momentum in your business or personal goals? Lisa and Susan share practical insights on why action, not motivation, drives progress—and how to cultivate it effortlessly. Tune in to discover simple strategies to restart, plan, and take that crucial first step. Takeaways: Why momentum can’t be forced and originates from action How a fresh start or new system can reignite your…
  26. Apr 14, 2026 E117: Direct Sellers Reset Part 3/4: Your Business Isn’t Growing Because You’re Not Connecting
    In this episode, Lisa and Susan explore the often overlooked but powerful role of authentic connection in business success. They emphasize that meaningful relationships often beat posting frequency when it comes to growing your business. Takeaways: Why connection trumps constant posting in business growth. The importance of old-school reaching out through calls, texts, and personal interactions. How treating social…
  27. Apr 7, 2026 E116: Direct Sellers Reset Part 2/4: You Don’t Need More, You Need Less
    Are you overwhelmed by trying to do everything at once? In this episode, Lisa Duck and Susan Larimer reveal why doing less can actually lead to greater success in your business—by focusing on what truly matters and simplifying your approach. Takeaways: The misconception that more activity equals more success The importance of focusing on core activities that move your business forward Why overcomplicating your…
  28. Mar 31, 2026 E115: Direct Sellers Reset Part 1/4: You’re Not Broken, You’re Just Stuck
    Are you feeling stuck or overwhelmed in your business? In this episode, Lisa Duck and Susan Larimer explore how to identify when it's time for a reset, avoid burnout, and simplify your focus to reignite growth and success. Tune in for practical tips, mindset shifts, and actionable exercises to help you get back on track. Takeaways: Recognizing the signs that indicate a business reset is needed The importance of…
  29. Mar 24, 2026 E114: The Heart-Centered Facebook Strategy That Builds Real Relationships—and Sales
    In this episode of the Other 99%, Lisa and Susan, join guest Melina Dixon as they discover the secrets to building authentic relationships and engaging content in your Facebook groups. Melina shares her proven frameworks, tips for community building, and how to leverage multiple uses for your products—all while staying true to your authentic self. Takeaways: The importance of a heart-centered approach in social…
  30. Mar 17, 2026 E113: Mindful Practices Unveiled: Journey to Self-Love and Inner Harmony
    On this weeks episode of the Other 99% Lisa and Susan talk with guest Kathy Emeigh as she shares her inspiring journey through direct sales, her unique purple chair philosophy for inner peace, and practical insights on mindset, relationships, and personal growth. Discover how to cultivate self-love, resilience, and impact in your business and life. Takeaways: The power of internal sacred spaces transforms…
  31. Mar 10, 2026 E112: Continuing the Conversation from The Modern Direct Seller Podcast
    In this episode of the Other 99%, Lisa and Susan, join guest Melina Dixon as they discover the secrets to building authentic relationships and engaging content in your Facebook groups. Melina shares her proven frameworks, tips for community building, and how to leverage multiple uses for your products—all while staying true to your authentic self. Takeaways: The importance of a heart-centered approach in social…
  32. Mar 3, 2026 E111: Life After Direct Sales: What Comes Next?
    In this episode, Lisa Duck and Susan Larimer engage with Stephanie Pressley, who shares her lifelong journey in direct sales, influenced by her parents. Stephanie discusses her transition from direct sales to speaking and coaching, focusing on empowering women through challenges. She emphasizes the importance of perspective and self-worth in business, the impact of family on entrepreneurial spirit, and the tools…
  33. Feb 24, 2026 E110: Systems in Direct Sales That Simplify Customer Care
    In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer welcome Emily Munns, a direct sales with experience in Norwex and Zyia. Emily shares her journey in direct sales, emphasizing the importance of systems for customer connection, the role of Project Broadcast in follow-up, and the necessity of having a personal website to build relationships. The conversation also covers social media engagement, the…
  34. Feb 17, 2026 E109: The One Sentence That Turns Cold Contacts Into Curious Leads
    In this episode, Lisa and Susan break down how to create a clear, confident one-two sentence elevator pitch that actually connects. No awkward explanations, no salesy language, just a simple way to share what you do and invite the right people into the conversation. Key topics: The importance of clarity and confidence in your elevator pitch The common mistakes to avoid, such as oversharing or sounding apologetic…
  35. Feb 10, 2026 E108: How I Turned a Simple Landing Page Into a 24/7 Lead-Generating Machine
    In this episode, Lisa Duck, Susan Larimer, and Sami Bedell-Mulhern discuss the importance of digital marketing strategies, particularly focusing on how to effectively use websites to capture leads and convert them into customers. They explore the significance of capture and convert pages, optimizing websites for conversions, understanding analytics, crafting effective lead magnets, and tailoring content to specific…
  36. Feb 3, 2026 E107: Simple Branding Mistakes and How to Fix Them
    In this episode of The Other 99%, Lisa Duck and Susan Larimer delve into the significance of branding, especially for direct sellers. They discuss how branding builds trust, recognition, and reduces decision fatigue. The conversation emphasizes the importance of understanding your ideal customer, defining your brand personality, and the role of colors and fonts in creating a cohesive brand identity. The hosts also…
  37. Jan 27, 2026 E106: Quiet Social Media Accounts: How to Increase Engagement Without Burning Everything Down
    In this episode of "The Other 99%", hosts Lisa Duck and Susan Larimer dive into the often frustrating experience of posting on social media and receiving little to no engagement, which they humorously refer to as 'tumbleweeds'. They discuss the importance of auditing your posts to understand why certain content fails to resonate with audiences. Lisa emphasizes the need for clarity in communication, suggesting that…
  38. Jan 20, 2026 E105: AI Insights Every Seller Should Know
    In this episode, Lisa Duck and Susan Larimer discuss the practical applications of AI, debunk common myths, and explore how AI can enhance direct selling and business success. They emphasize the importance of using AI as a tool for creativity and efficiency while maintaining personal connections and authenticity in communication. The conversation covers various ways to integrate AI into daily tasks, from email…
  39. Jan 13, 2026 E104: Kickstart Your Year with Effective Fundraising Strategies
    In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer discuss the importance of fundraising throughout the year, sharing personal experiences and successful strategies. They emphasize the significance of local connections, setting goals, and the emotional impact of giving back. Susan shares specific fundraisers she has organized, including the Pink Healing Balm, Adopt a Grandparent, and Freedom Feet…
  40. Jan 6, 2026 E103: From Chaos to Clarity: Mastering Your 2026 Calendar
    In this episode, Lisa Duck and Susan Larimer discuss effective goal setting and planning strategies for 2026. They emphasize the importance of using both paper and digital calendars to map out marketing focuses and avoid last-minute chaos. The conversation covers proactive planning, the significance of holidays, quarterly goal setting, and managing taxes and fundraisers. The hosts encourage listeners to create a…
  41. Dec 30, 2025 E102: 2026 Business Blueprint: Mission, Vision, and Success
    In this episode of The Other 99%, Lisa Duck and Susan Larimer discuss how to prepare your business for 2026 by focusing on your mission, vision, and a guiding word for the year. They emphasize the importance of reflecting on past successes and failures to set clear goals, crafting a mission statement that aligns with your business values, and envisioning what you want your business to look like by the end of the…
  42. Dec 23, 2025 E101: Back to Business Basics: Reflect, Release & Restart
    In this episode, Lisa Duck and Susan Larimer introduce a new framework for business planning called the Three Rs: Reflect, Release, and Restart. They discuss the importance of reflecting on the past year, identifying what worked and what didn't, and making space for new ideas and systems as they prepare for the upcoming year. The conversation emphasizes personal growth, goal setting, and the need to let go of…
  43. Dec 16, 2025 E100: 100 Episodes Later: Voices, Wins, and Where We Go Next
    In this celebratory 100th episode of The Other 99%, hosts Lisa Duck and Susan Larimer reflect on their journey, share behind-the-scenes insights, and engage with their audience. They discuss the origins of the podcast, memorable moments, and the evolution of their format. The episode highlights the importance of community and listener engagement, while also looking ahead to future plans and opportunities for…
  44. Dec 9, 2025 E99: CinchShare: More Than Just Posting Parties
    In this episode of The Other 99% Podcast , Lisa and Susan chat with Jennifer Johnson, founder and CEO of CinchShare. Jennifer began as a busy small business owner juggling a pottery studio, network marketing, and motherhood. To make life easier, she created a simple scheduling tool for herself and quickly discovered a major gap in the market. That tool became CinchShare, a social media scheduling platform that now…
  45. Dec 2, 2025 E98: Lead Magnets: Your Secret Weapon for Business Growth
    In this episode of The Other 99%, Lisa Duck and Susan Larimer dive deep into the world of leads. They discuss the importance of understanding what a lead is, the value of lead magnets, and how to effectively collect and nurture leads through email marketing. The conversation emphasizes the need for automation in lead generation processes and offers practical tips for reconnecting with dormant leads. The hosts share…
  46. Nov 25, 2025 E97: Simplifying Shopping: Inside the Guys Gifts Service
    In this heartwarming episode of The Other 99% Podcast , Lisa and Susan chat with Kim Smith of Lemongrass Spa about her creative “Guys Gift Service.” Kim shares how a single customer request turned into a thriving annual tradition that helps men shop easily for the women in their lives. She walks listeners through how she personalizes each basket, collaborates with local makers, and uses simple systems like Project…
  47. Nov 18, 2025 E96: The Facebook Party Formula
    In this episode of The Other 99%, host Lisa Duck and co-host Susan Larimer welcome Bethany Berry, a successful direct seller with Pampered Chef. Bethany shares her journey through 12 previous direct sales businesses before finding success with Pampered Chef. She emphasizes the importance of community support, innovative sales strategies, and effective host coaching. The conversation covers her unique approaches to…
  48. Nov 11, 2025 E95: Customer Appreciation, Beyond the Sale
    In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer discuss the importance of customer appreciation in direct sales. They share creative and unique ways to show gratitude to customers, emphasizing the significance of personal touches and community building. The conversation covers various strategies, including hosting events, sending thank-you notes, and partnering with local organizations for…
  49. Nov 4, 2025 E94: From Hometown Hustle to TikTok Success
    In this episode of The Other 99%, host Lisa Duck and co-host Susan Larimer welcome Amary Doremus, a long time direct seller and top Leader who shares her journey through the world of direct sales, her experiences with TikTok, and the importance of consistency and systems in building a successful business. Amary discusses her fears of using TikTok, how she overcame them, and the strategies she implemented to create…
  50. Oct 28, 2025 E93: Task List Burnout? Megan Sumrell’s Secrets to Real Productivity
    In this episode of The Other 99%, host Lisa Duck and co-host Susan Larimer welcome Megan Sumrell, who shares her journey from a corporate career to becoming a successful figure in direct sales. Megan discusses the importance of effective planning, the flaws of traditional task lists, and the significance of consistency in building a direct sales business. She emphasizes the need for women to set boundaries, avoid…
  51. Oct 21, 2025 E92: B00-st Your Reach This Halloween!
    In this episode, Lisa Duck and Susan Larimer explore creative marketing strategies for Halloween, focusing on how direct sellers can engage their customers through fun and interactive ideas. They discuss various ways to leverage the Halloween spirit, from booing neighbours to hosting themed events and utilizing social media for engagement. The conversation emphasizes the importance of community connection and…
  52. Oct 14, 2025 E91: Deck the Sales: Holiday Prep for Your Biz
    In this festive and strategy-packed episode, Lisa Duck and co-host Susan Larimer share practical, creative, and collaborative ways for direct sellers to prepare for the holiday season. From organizing your Q4 calendar to running customer appreciation events, this episode is your go-to guide for maximizing joy and sales while minimizing stress. Listeners will learn how to plan promotions, create engaging events like…
  53. Oct 7, 2025 E90: The Key to Unlock Your Potential
    In this inspiring episode, Lisa and Susan sit down with Julie Jacky , a top-performing direct sales leader, EFT practitioner, and gratitude coach who has transformed her business and mindset from “just getting by” to thriving in the top 1%. Julie shares how a shift in her thoughts, energy, and daily routines helped her earn incentive trips, overcome fear, and reimagine her business with intention. She also…
  54. Sep 30, 2025 E89: Saying No to Say Yes to What Matters
    In this episode of The Other 99% , Lisa and Susan sit down with returning guest Melissa Thury , founder of Balance in Business with Melissa . Melissa shares her journey from healthcare administration and direct sales to becoming a business coach for women entrepreneurs. She opens up about learning to set boundaries, the importance of saying no, and how systems and intentional time management can create balance in…
  55. Sep 23, 2025 E88: A Business Built on Authenticity
    In this episode, Liz Ruis shares her inspiring journey in direct sales with Lemongrass Spa, emphasizing the importance of relationships, family involvement, and a faith-based approach to business. She discusses her unique strategies for integrating her business into her daily life, focusing on enhancing experiences rather than traditional selling. Liz highlights the significance of personal connections and…
  56. Sep 16, 2025 E87: Small Pivots, Big Impact
    Join hosts Lisa Duck and Susan Larimer as they explore the dynamic shifts in their businesses from pre-COVID times to the present day. Discover how they've adapted to changes, embraced new opportunities, and continue to thrive in the ever-evolving world of direct sales. Key Points: Reflecting on business strategies before and after COVID. The rise and fall of Facebook parties and the importance of pivoting.…
  57. Sep 9, 2025 E86: Hype to Habit, Momentum Matters
    Join hosts Lisa Duck and Susan Larimer as they dive into the exhilarating world of direct sales conferences. In this episode, they share personal experiences, insights, and strategies to maintain the post-conference excitement and implement new ideas effectively. Discover how to harness the energy from these events to propel your business forward. Key Takeaways:The power of peer-led training and relatable success…
  58. Sep 2, 2025 E85: Direct Sales Without Borders: Building a Business That Moves With You 16:9
    In this episode, hosts Lisa Duck and Susan Larimer engage with guest Dena Gregory, who shares her journey in direct sales while managing the challenges of being a military family. Dena discusses how she balances her business with family life, the importance of customer care, and the role of community in her success. She emphasizes the flexibility of direct sales, the significance of personal connections, and…
  59. Aug 26, 2025 E84: Unleash the Leader Within
    In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer engage with Marla Nemanic, a seasoned direct sales leader from Lemongrass Spa. Marla shares her journey from struggling with adult acne to finding a passion for natural skincare and building a successful direct sales business. The conversation delves into leadership styles, the importance of authenticity, overcoming imposter syndrome, and the…
  60. Aug 19, 2025 E83: Mom life - Chapters of a Side Hustle
    In this conversation, Jenna Stewart shares her journey in direct sales with Paper Pie, discussing the challenges and rewards of balancing a busy family life with running a business. She emphasizes the importance of maintaining customer relationships, understanding one's 'why', and navigating through maintenance mode in business. Jenna also highlights the role of community support and leadership in…
  61. Aug 12, 2025 E82: It’s Direct Sales, NOT Direct Salesy
    In this episode of The Other 99%, Lisa Duck and Susan Larimer discuss effective strategies for selling products in direct sales without coming across as overly salesy. They emphasize the importance of genuine connections, the art of authentic communication, and the value of customer testimonials. The hosts share personal experiences, tips on permission-based marketing, and phrases that can help boost confidence in…
  62. Aug 5, 2025 E81: Email Marketing is Still Alive!
    In this episode, Lisa Duck and Susan Larimer are joined by Sami Bedelll-Mulhern to discuss the significance of email marketing for businesses, especially for direct sellers. They explore the importance of personalization, the difference between newsletters and sales emails, and the role of automation in streamlining email marketing efforts. Sami shares practical tips on how to write effective emails, the importance…
  63. Jul 29, 2025 E80: If You’re Not Selling, You’re Just Shopping
    In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer discuss the challenges of managing excess inventory in direct sales businesses. They explore the psychological factors that lead to over-purchasing, such as FOMO (fear of missing out), and provide practical strategies for avoiding inventory accumulation. The conversation emphasizes the importance of creativity in moving inventory, including…
  64. Jul 22, 2025 E79: Sealed With a K.I.S.S!!
    In this episode, Amber Grillot shares her journey with Scentsy discussing her unique approach to marketing through snail mail, the importance of personal touches in customer relationships, and her strategies for fundraising and community engagement. She emphasizes the significance of consistency and offers valuable advice for new entrepreneurs looking to build their businesses. Amber's candid insights and humor…
  65. Jul 15, 2025 E78: What's Modern In Direct Sales?!
    In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer welcome Becky Launder, a successful direct seller and CEO and co-founder of the Modern Direct Seller. They discuss the evolution of direct sales over the past five years, the importance of community, and the tools that can help sellers stand out. Becky shares insights about her platform, Oh My Hi , which helps direct sellers create their own…
  66. Jul 8, 2025 E77: Melina Dixon: Heart + Hustle
    In this episode, Lisa Duck and Susan Larimer welcome Melina Dixon, a seasoned expert in direct sales, who shares her journey and insights from over 21 years in the industry. Melina discusses her transition from being a direct seller to becoming a coach and resource for others in the field. The conversation highlights the importance of community, collaboration, and the tools available for direct sellers to succeed.…
  67. Jul 1, 2025 E76: Building Your Business One Retreat at a Time
    In this episode of The Other 99%, Lisa Duck and Susan Larimer chat with Jen Bach from Stamping Jen about her journey in direct sales, the evolution of crafting kits, and the importance of community in the crafting world. Jen shares insights on hosting successful crafting retreats, utilizing social media for business growth, and offers valuable advice for new direct sellers. The conversation highlights the joy of…
  68. Jun 24, 2025 E75: When One Direct Sales Door Closes: How to Choose Your Next Company with Confidence
    In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer discuss the challenges faced by individuals in the direct sales industry, particularly in light of recent company closures. They share personal experiences and insights on navigating new opportunities, the importance of researching potential companies, and the emotional journey that comes with such transitions. The conversation emphasizes the need…
  69. Jun 17, 2025 E74: What an RV, a Shoebox, and a Whole Lot of Heart Taught Me About Direct Sales Success
    What does it really take to build a direct sales business that fits your life—not the other way around? In this episode, I’m joined by Marcia Hopper , a seasoned leader who built a successful business while living in an RV with her family… and kept growing it through a season of personal transition. We talk about what it means to run a business with a shoebox-sized inventory, how she communicated a brand pivot with…
  70. Jun 10, 2025 E73: I Did It For the Pretties
    In this week’s episode of The Other 99% , I chat with Audrey Peacock, a vibrant 68-year-old direct seller who’s using AI, humour, and heart to run her jewelry business on her own terms. From crafting authentic replies with ChatGPT to her “Aunt Audrey” alter ego, she shares the practical tips and hilarious truths that every direct seller—new or seasoned—needs to hear. You’ll laugh, learn, and leave inspired to keep…
  71. Jun 3, 2025 E72: Don't Let Your Customers Slip Through the Cracks
    In this episode, we dive into what it really means to be consistent in your direct sales business—without overcomplicating it. Lisa and Susan break down simple systems, weekly customer care routines, and ways to add genuine personal touches that make customers feel valued (without the ick factor). If you're looking to grow your business with heart, this one’s for you. Thank you for tuning in to The Other 99%. If…
  72. May 27, 2025 E71: Who Am I to Do This? Fighting Imposter Syndrome
    Ever feel like you’re not good enough, qualified enough, or confident enough to succeed in direct sales? You’re not alone—and you’re not broken. In this episode of The Other 99% , Lisa and Susan open up about their own struggles with imposter syndrome and share practical ways to shift your mindset, find your confidence, and keep showing up anyway. From creating a “testimony board” to finding the right community,…
  73. May 20, 2025 E70: My Business Bestie - Powered by AI
    What if your most honest business bestie wasn’t a person at all—but a chatbot? In this episode, Susan and I are diving deep into how ChatGPT has gone from a handy tool to a brutally honest advisor that calls us out, challenges our thinking, and helps us grow faster and smarter. We’re sharing exactly how we use it to write blogs, create email content, prep for speaking gigs, plan fundraisers, and even make big, bold…
  74. May 13, 2025 E69: How to Grow Your Direct Sales Business on YouTube – Without Being a Full-Time Creator
    In this episode of The Other 99% , we’re diving into one of the most underused (but powerful!) platforms for direct sellers—YouTube. I'm joined by Evelyn, a seasoned content creator and business owner who uses YouTube to build trust, grow an audience, and generate long-term leads. We unpack how direct sellers—yes, even those who aren’t tech-savvy—can start simple with video content, repurpose what they’re already…
  75. May 6, 2025 E68: Why Going It Alone is Overrated
    In this episode, we delve into the power of partnership and why going it alone in direct sales might be holding you back. Vicki and Dawn share how working together has elevated their businesses, boosted their confidence, and helped them stay consistent—even on tough days. Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more…
  76. Apr 29, 2025 E67: Talk the Talk — Communicating with Every Generation Without Losing Your Mind
    In this episode, we're diving into the art of connecting across generations—from Boomers to Gen Z and beyond! You'll learn what makes each generation tick, the best ways to get your message across, and common communication mistakes to avoid. Whether you're leading a business, managing a team, or just trying to get through family dinner without frustration, these simple strategies will help you speak with more…
  77. Apr 22, 2025 E66: Conversations From a Hotel Lobby
    Join Lisa and Susan for a candid conversation with Cindy Ortiz—recorded straight from a hotel lobby! After moving across state lines, juggling motherhood, and navigating her way through multiple direct sales companies, Cindy didn’t just survive—she thrived . In this episode, she shares how leaning into community helped her stay the course, what kept her going during the toughest seasons, and how she’s now embracing…
  78. Apr 15, 2025 E65: What’s Your Number? Let’s Talk Enneagram!
    Join Lisa and Susan as they sit down with special guest Kim Merritt to answer the question: What’s your number? In this episode of The Other 99% , we’re diving into the world of the Enneagram. Kim breaks down how understanding your Enneagram type—and the types of those around you—can completely transform how you show up in your business. Whether you’re a Type 2 Helper, a Type 8 Challenger, or somewhere in between,…
  79. Apr 8, 2025 E64: The Comeback Plan: 10 Ways to Bounce Back in Business
    Feeling stuck in your business? In this episode, Susan and I share 10 real-life strategies to help direct sellers bounce back after a tough season. Whether you’ve lost momentum, faced rejection, or just feel blah — this comeback plan is your reset button. Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like…
  80. Apr 1, 2025 E63: Every Listener Matters
    I need your help! I’ve put together a quick listener survey to make sure The Other 99% brings you the content you need to grow your business—whether it’s a side gig or full-time hustle. Click the link in the show notes, and let your voice be heard! Complete the Listener Survey here Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us…
  81. Mar 25, 2025 E62: Wings of Wisdom: Understanding DISC Through Birds
    Join Susan and me as we explore the DISC personality model and how it can enhance your connections with customers and teammates. By relating each personality type to a bird—such as the decisive eagle or the analytical owl—we'll provide a memorable and practical approach to understanding communication styles. Watch the baby Eagles here Thank you for tuning in to The Other 99%. If you enjoyed this episode, please…
  82. Mar 18, 2025 E61: Consistency Brings Success in Life and Business
    Join Susan and me as we chat with Paige about how consistency has led to success in both life and business. Paige is a federal lawyer, 13x Ironman finisher, and accomplished direct seller. Find Paige on Instagram | paigeswenson.com Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to…
  83. Mar 11, 2025 E60: The Basics of Blogging
    Blogging isn’t just for influencers—it’s a game-changer for direct sellers and small business owners. In this episode, I chat with my friend Susan about why blogging is one of the best ways to build credibility, grow your audience, and keep your content working for you long after you hit publish. If you've ever wondered how to start (or why you should), this is the episode for you! Thank you for tuning in to The…
  84. Mar 4, 2025 E59: The Website Wake-Up Call: Why Every Business Owner Needs One
    Join me as I explore 10 top excuses for not having a website—and why you can’t let them hold you back in 2025. Your business needs a digital home, and in this episode, I’ll show you why a website is the key to growth, credibility, and long-term success! Take a peek at this FREEBIE from the team at Oh My Hi, 5 Webpages Every Small Business Needs Thank you for tuning in to The Other 99%. If you enjoyed this episode,…
  85. Feb 25, 2025 E58: When the Door Closes
    Join me as I share what my journey has looked like over the past 4 weeks since Epicure slammed the door in our faces. Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Find me on social: Facebook | Instagram Have questions…
  86. Feb 18, 2025 E57: Take Me To Your Leader
    Building a successful direct sales business doesn’t mean going it alone. In this episode, I chat with Evelyn about the power of community, the importance of being coachable, and why following a proven system can make all the difference. Whether you're brand new or looking to grow, this conversation is packed with insights to help you thrive! Connect with Evelyn here Thank you for tuning in to The Other 99%. If you…
  87. Feb 11, 2025 E56: It's All About the Customer
    Join Susan Larimer and me as we take a deep dive into her customer care system. Find Susan online Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Find me on social: Facebook | Instagram Have questions or comments? Visit…
  88. Feb 4, 2025 E55: If She Can Do It, So Can I
    On this episode of The Other 99% , Lisa chats with Robin Garcia about her journey from teacher to Pampered Chef consultant, the unexpected power of community in direct sales, and the lessons learned along the way. Robin shares how she overcame challenges, embraced Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more…
  89. Jan 28, 2025 E54: No Limits, Just Opportunities
    Join me as I chat with Casey about her journey from librarian to thriving Paper Pie consultant, overcoming personal challenges along the way. Casey shares the importance of stepping out of your comfort zone, leading with service, and embracing growth in direct sales. Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more…
  90. Jan 21, 2025 E53: For the Love of the Product
    Join Melissa Thury as she shares about her journey with Paper Pie, the importance of authenticity in direct sales, and overcoming personal and professional challenges. Melissa shares her passion for literacy, her favourite products, and practical advice for thriving in the ever-changing world of direct sales. Find Melissa - rootsinreading.com Thank you for tuning in to The Other 99%. If you enjoyed this episode,…
  91. Jan 14, 2025 E52: The Strength of Collaboration: Conversation With the Core 4
    Join me and the other members of the Core 4 in this inspiring episode of The Other 99% as they share the power of collaboration across different direct sales companies. Discover how trust, synergy, and mutual support can transform your business and help you thrive Find Sami - easystylewithsami.com Find Susan - susanlarimer.com Find Hillary - Essentially Magnified on FB Thank you for tuning in to The Other 99%. If…
  92. Jan 7, 2025 E51: Are You Creating The Objection
    Kick-off 2025 with this episode of The Other 99% , where I chat about the habit of creating objections before customers even ask the questions. Learn how to shift your mindset, focus on customer needs, and grow your direct sales business with confidence. Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like…
  93. Dec 31, 2024 E50: Echoes of 2024 - Quotes and Conversations That Mattered
    Join me on this special year-end episode of The Other 99% as I reflect on 2024 with impactful quotes and insights from her guests. Get inspired by their wisdom and prepare to step into 2025 with fresh motivation and purpose. Check out the Modern Direct Seller Academy ⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠ Check out Project Broadcast ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Find me on social - ⁠⁠⁠⁠⁠…
  94. Dec 24, 2024 E49: That Dirty Little Word
    Join me on this episode of The Other 99% as I dive into the importance of setting a clear bank account goal for 2025. Let’s break the stigma around money in direct sales and turn it into a powerful tool for success. Check out the Modern Direct Seller Academy ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠ Check out Project Broadcast ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Find me on social - ⁠⁠⁠⁠⁠…
  95. Dec 17, 2024 E48: Looking Back to Move Forward
    Join me as I reflect on 2024 and share actionable tips to set yourself up for success in 2025. From revisiting your goals to building better systems and reconnecting with your 'why,' this episode will inspire you to move forward with purpose and clarity. Check out the Modern Direct Seller Academy ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠ Check out Project Broadcast ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Find me on social - ⁠⁠⁠⁠⁠…
  96. Dec 10, 2024 E47: No More Blame Games
    Join me as I share five actionable tips to help direct sellers take ownership of their businesses in 2025. From embracing a growth mindset to focusing on personal development and building authentic relationships, learn how to set clear goals and make the upcoming year your best yet! Check out the Modern Direct Seller Academy ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠ Check out Project Broadcast ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Find me on social…
  97. Dec 3, 2024 E46: Don't Make This Mistake
    In this episode of The Other 99% , I share five practical tips to maintain momentum in your direct sales business during the holiday season. From planning for January to building authentic relationships, learn how to cruise through December without hitting the brakes. Check out the Modern Direct Seller Academy ⁠⁠⁠⁠here⁠⁠⁠⁠ Check out Project Broadcast ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Find me on social - ⁠⁠⁠⁠⁠…
  98. Nov 26, 2024 E45: Work From Your Happy Place
    Join Belinda Ellsworth and me as we chat about Goal Setting and the importance of writing it down. Belinda shares her pillars of success and tips for a successful 2025. Find Belinda online FB | IG | Linkedin - Work From Your Happy Place Check out the Modern Direct Seller Academy ⁠⁠⁠here⁠⁠⁠ Grab your Holiday Express Toolkit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Check out Project Broadcast ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Find me on…
  99. Nov 19, 2024 E44: Sometimes You Just Do It!
    Join Amber and I on this episode as she gets real about why she joined Direct Sales and how her stubbornness allows her to achieve great things in her business. Plus, take a peek at our 'Shop from Gnome this Holiday' Gift Guide - click here Find Amber Grillot - Click here Check out the Modern Direct Seller Academy ⁠⁠here⁠⁠ Grab your Holiday Express Toolkit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Check out Project…
  100. Nov 12, 2024 E43: Building Connections That Last
    Join me for this episode as I share my thoughts on community and how important it is to grow not only a thriving customer and team community but also a community of like-minded business owners ready to work together and grow. Check out the Modern Direct Seller Academy ⁠here⁠ Grab your Holiday Express Toolkit ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠ Check out Project Broadcast ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠ Find me on social - ⁠⁠⁠⁠⁠…
  101. Nov 5, 2024 E42: Beyond The Sales: The Power of Customer Care
    Join Toni and I as we dive into why genuine customer care isn’t just good practice—it’s essential for long-term success. Discover how prioritizing your customers’ needs can build trust, increase loyalty, and set your business apart. Find Toni @ withthedolinkas.com Grab your Holiday Express Toolkit ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠ Check out Project Broadcast ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠ Find me on social - ⁠⁠⁠⁠⁠…
  102. Oct 29, 2024 E41: Making Your Journey Simple
    Come and join Kim and me as we talk about our journey in direct sales and how she just knew there was a place in her life for Tastefully Simple. In Kim's words, 'It was just a no-brainer..." Find Kim at KimsTSKitchen.com Grab your Holiday Express Toolkit ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠ Check out Project Broadcast ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠ Find me on social - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FB⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠…
  103. Oct 22, 2024 E40: The Gifts that Keep Giving
    Join me as I dive into five unique and impactful ways you can incorporate fundraising, the gifts that keep giving, into your direct sales business during the holiday season. From offering special holiday gift bundles that give back to local causes to hosting virtual or in-person holiday party fundraisers and partnering with businesses for corporate gifting, this episode is packed with creative ideas to boost your…
  104. Oct 15, 2024 E39: The Comparison Game
    We’ve all done it—scrolled through social media, seen someone else’s success, and wondered, Why am I not there yet? But comparing yourself to others only steals your joy and slows your progress. Remember, your journey is unique, and success isn’t a one-size-fits-all path. Instead of focusing on what others are achieving, celebrate your own small wins, and stay grounded in your personal "why"! Grab your Holiday…
  105. Oct 8, 2024 E38: It All Started with a Lotion Bar
    Join Natasha and I she shares how her journey in Direct Sales all started when she fell in love with a Lotion Bar. Learn more about Natasha - Click here Grab your Holiday Express Toolkit ⁠⁠here⁠⁠ Check out Project Broadcast ⁠⁠here⁠⁠ Find me on social - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FB⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Please take a minute to rate and review the podcast and share it with others.…
  106. Oct 1, 2024 E37: Sleigh Your Business: Working Through the Holiday Season
    Join me and my fellow Leaders with almost 200 years of direct sales experience. Dive in and listen to each Leader's best tip for the upcoming Holiday Season. Grab your Holiday Express Toolkit ⁠here⁠ Check out Project Broadcast ⁠here⁠ Find me on social - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FB⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Please take a minute to rate and review the podcast and share it with…
  107. Sep 24, 2024 E36: Get Your Biz Holiday Ready
    Join me on this episode as I share 10 tips to help you get your business Holiday ready. Tip 1 - Grab Items to Display and Share How they can be used for the Holiday TIP 2 - Create a Holiday Marketing Plan TIP 3 - Personalize Your Customer Outreach Tip 4 - Plan Holiday-Themed Events Tip 5 - Get Ahead on Content Creation Tip 6 - Create a Vip Experience or Holiday Club Tip 7 - Offer Gift Wrapping or Delivery…
  108. Sep 17, 2024 E35: Who's the Hero in Your Story?
    Join Susan and I as we chat about a book we have both been reading called - Building a Story Brand by Donald Miller. We share some of our takeaways from the book and offer ways to incorporate it into your business. Susan's website - susanlarimer.com Find me on social - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FB⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Please take a minute to rate and review the podcast and share it with…
  109. Sep 10, 2024 E34: Direct Sales: For a Season, a Reason or a Lifetime
    Join Sally as she shares about her 45+ years in direct sales and how this business can be part of your life for a season, a reason or a lifetime. Time-based notes: 00:39 Meet Sally 03:07 A look at 45 years in direct sales 09:13 What changed that made you turn from a hobby consultant to a Leader? 11:40 How Sally is currently working her business 14:51 Sally's proudest moment in her direct sales business 16:25 Find…
  110. Sep 3, 2024 E33: Just Figure it Out!! with Kimberly Pulito
    Join Kimberly and I on the podcast today as we talk about the importance of working your business, your way. Find your passion and let it guide you. Time-based notes: 02:37 Meet Kimberly 04:05 How did Kimberly find Scentsy 07:54 How important it is to take action 10:07 How Kimberly finds her customers 11:24 Find out what books Kimberly & Lisa recommend 15:00 How to grow your business virtually 19:04 Kimberly's…
  111. Aug 27, 2024 E32: When Your Business is So Much More than a Paycheck
    Come and join Joanne and I as Joanne shares how Epicure was her next step in life. She 01:01 Meet Joanne 02:39 How were you introduced to Epicure 05:37 What business is like working with her brother 09:03 What Joanne is proud of 10:53 A little bit about the Epic Life Program 14:13 Joanne's Superpower 15:44 Two quotes to live by Find Joanne on FB | IG Find me on social - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠FB⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠…
  112. Aug 20, 2024 E31: Let's Talk About Text Baby!
    Join me on the podcast as I share about text automation, how I use it in my business, and how I recently shared it with others in a fun and interactive workshop. Time-based notes: 00:48 A little bit about my recent workshop 02:12 The training topics we discussed 05:28 Keywords & how to use them 07:08 A bit about Project Broadcast Give Project Broadcast a try - click here Find me on social - ⁠⁠⁠⁠⁠…
  113. Aug 13, 2024 E30: Whatever You Do, Do It With A Smile
    Join Shelly and I as we talk about how she shows up in direct sales business here. Time-based notes: 00:58 Meet Shelly 02:11 How Shelly uses Social Media in her business 04:44 What is Shelly most proud of 06:09 How Shelly is showing up in her business 08:14 Shelly's favourite quotes Find Shelly on FB Find me on social - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠FB⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Please take a minute to rate and review…
  114. Aug 6, 2024 E29: Action is the Magic Key to Success
    Join me on Episode 29 as I share my views on Action and how it is the Magic Key to Success. Jump into my PM or DM and let me know one thing you will take action on in your business in the next 30 days. Find me on social - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠FB⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Please take a minute to rate and review the podcast and share it with others. If you have questions or comments please visit -…
  115. Jul 30, 2024 E28: Unfolding Potential: Introvert to Influencer
    Join Evelyn as she shares her 24-year journey in direct sales. Learn how her confidence grew and how it took her from introverted to influencer Time-based notes: 01:16 Meet Evelyn 03:30 The Evolution from Introvert 05:25 The Realization that this Business Could be Profitable 08:02 A Look into Evelyn's Personal Growth 09:10 How is Evelyn Running Her Business 11:43 Earning the Top Influencer Award from Jaffra 13:03…
  116. Jul 23, 2024 E27: It's All About How You Leave Them Feeling
    Jump into this episode and meet Gretchen. She shares how her business has grown by focusing on customer needs and desires. Her story truly is all about how she left them feeling. Time-based notes: 01:38 Meet Gretchen 02:54 How Gretchen found Direct Sales 04:46 How does Gretchen run her business? 08:14 Personal Growth has come from her DS journey 09:15 Gretchen's greatest achievement in her business 12:47 What is…
  117. Jul 16, 2024 E26: Growth Happens When You Become Uncomfortable
    Meet Marcia a fellow Canadian and Direct Seller who has achieved some great success in her business this year by allowing herself to be uncomfortable. Come in and hear Marcia's story. Time-based notes: 00:56 Meet Marcia 02:34 How Marcia found Tocara 04:28 How do you run your business? 05:32 What the heck is a Popstream? 06:53 One of Marcia's proudest moments in business. 07:53 What is your superpower? 09:18 Be okay…
  118. Jul 9, 2024 E25: If I Would Have Only Known This 18 Years Ago
    Join me on the 25th Episode of the Other 99% as I share some things I wish I would have 18 years ago when I was choosing my first direct sales company. Time-based notes: 01:38 The why behind this episode 03:11 What do you want out of your Direct Sales Biz? 06:06 Does the company align with your values? 08:40 What training and support is provided? 10:53 Some Red Flags to be aware of 15:26 Trust your instinct Find me…
  119. Jul 2, 2024 E24: Know Your Worth with Rachel Perry
    Join Rachel Perry as we talk about 'all the things!' After 18 years in the industry, Rachel is a great resource, she is the business coach who will help you go to 3-5 K without parties. So if this interests you, get ready for a great episode. Time-based notes: 00:57 Meet Rachel 02:20 A little behind the sense into Rachel's membership 03:28 The power of networking 05:22 Working your business without parties 11:52…
  120. Jun 25, 2024 E23: Are You Open for Business?
    Join Lori as she shares her mission to coach women in network marketing and social media to build sustainable and scalable businesses around super busy lives. 00:32 Meet Lori 02:13 Learn about Lori's tips for Time Management 03:40 Non-negotiables for business owners 08:17 The importance of posting publicly 09:12 Be proud of what you are doing 10:08 All about the 21-Day Reels Workshop 12:28 Avoid perfection aim for…
  121. Jun 18, 2024 E22: 'Perfection is the Enemy of Done!'
    Come and listen to Linda's story, she avoided home parties and shopped online even when online shopping wasn't cool, but she soon fell in love with Epicure and that is where her story unfolds. Time-based notes: 00:34 Meet Linda 02:00 Why did she choose Epicure 05:51 How Linda runs her business 09:10 Linda shares her proudest moment in her business 11:31 Learn about Linda's Superpower 13:51…
  122. Jun 11, 2024 E21: It's All About the AI
    Join me and one of my biz besties Kerry as we chat about our fascination with AI. Time-based notes: 00:57 Meet Kerry 03:40 Find out how Kerry discovered Direct Sales 07:29 Let's dive into AI 10:20 What not to do with AI 13:11 Give AI the right prompts 19:26 Make sure you proofread your AI responses 22:20 Tips for Success in 2024 26:33 Kerry shares her quotes Find me on social - ⁠⁠⁠⁠⁠FB⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠IG⁠⁠⁠⁠⁠ Please…
  123. Jun 4, 2024 E20: Action Creates Motivation
    Join Anita as she shares her 29 years of wisdom in direct sales. She believes that everyone has strengths that can help them shine in their direct sales business, simply find your strength and you will grow. Time-based notes: 00:33 Meet Anita 04:15 What direct sellers need to do to grow 06:02 How to inspire, not motivate 07:44 Comparison is the thief of confidence 09:21 Find your strength 11:12 Personal growth and…
  124. May 28, 2024 E19: Don't Wait for the Change to Come to You
    Join me today as I share the number one thing I did 4 years ago to jump-start my personal development. Time-based notes: 00:30 What did I do to unlock my personal growth 01:20 The Pivot 02:16 It's not easy, but it's worth it 03:20 Finding the perfect Direct Sales Trainer for you 05:35 Using YouTube to find Great Training 06:12 Adapting the training to your business and product 07:47 Google is your best friend for…
  125. May 21, 2024 E18: It All Changed with a Simple Goal
    Come and join us as Penny shares how she went from a hobby Ambassador to a Leader and now an incentive trip achiever. Her success started after being inspired by others and setting a GOAL to get it done! Time-based Notes: 00:30 Meet Penny 03:45 Why Epicure? 05:10 What makes Penny proud? 07:59 How Penny runs her business 09:52 Penny shares her love of doing Kids' Cooking Classes 13:08 Penny shares about her recent…
  126. May 14, 2024 E17: Direct Sales at Any Age
    Join Diana as she shares her success story in direct sales and how she did not let age stand in her way of success. Time-based Notes: 00:55 Meet Diana Winsor 04:41 How she turned a boring retirement into a direct sales success story 07:03 Why she chose her company 09:01 How Diana runs her business 12:57 A little fact you may not know about your Host 14:16 Diana's proudest moments in her business 15:44 I look into…
  127. May 7, 2024 E16: Working Smarter Not Harder with a Good System
    Are you working your business smarter with a good system or do you just fly by the seat of your pants? Join me in this episode as I share a few tips for implementing systems in your business. Time-based Notes: 00:24 What is a System 02:49 Customer Experience System 06:34 Inventory Control System 07:28 Order Processing System 10:18 Marketing/Promotion System 11:45 Training/Support System 13:44 Time Management System…
  128. Apr 30, 2024 E15: How You Leave Them Feeling
    We all know that customers are the heartbeat of our business. In this episode, I share some information about my customer journey and how I make sure that I leave them feeling appreciated and valued. Time-Based Notes: 00:30 The book that got me reevaluating my customer's experience 01:29 Building a strong relationship with your customers 03:20 How I exceed their expectations 06:41 How I reward my customers for…
  129. Apr 23, 2024 E14: Building a Consistent Business as a #Sidegig
    Join Tricia and I as she shares how she has built a consistent and successful business while working a full-time business. Time-based notes: 00:53 Meet Tricia 03:21 A sneak peek on how Tricia runs her business 06:10 How Tricia responds to the question 'What is your favourite product?' 08:04 What you are most proud of in your business 11:51 Tricia's Thought on Goals 14:15 Your Favourite Quote Find Tricia on FB in…
  130. Apr 16, 2024 E13: My Must-Have Tech Tools
    This episode is all about Tech Tools, for those of you who know me, know that I am all about the tech. Let's jump into 7 of my must-have tech tools that help me work my business smarter, not harder. I tried to share 5, but I had to share 7. Time-based notes: 01:56 Canva 05:42 Boards 12:20 Word Swag 14:17 InShot 15:14 ChatGPT 18:32 Project Broadcast 19:56 Oh My, Hi 22:16 1:1 Tech help available - contact me for the…
  131. Apr 9, 2024 E12: Customer Care is a Must in Direct Sales
    Join Corey Garrett as he shares how customer care is a huge part of how he grows and sustains his thriving direct sales business. Time-based notes: 00:26 Meet Corey 03:20 How started his Norwex business 04:17 Corey's most memorable customer 05:44 Customer Care is a must 11:01 How Corey meets his customers 13:27 Collecting Leads from Events 17:19 Corey's favourite quote Connect with Corey: Website -…
  132. Apr 2, 2024 E11: Go for the NO!
    Join Jamie as she shares about her direct sales journey and how the quote 'Go for the No' has resonated in her business. Time-based notes: 00:25 Meet Jamie 02:49 Why Color Street? 06:04 How we met 07:32 What Jamie is most proud of 11:15 How Jamie runs her business 13:10 The importance of customer care 20:15 Jamie's favourite quotes 21:43 Go for the NO! Find Jamie on FB - Jamie's Nail Beauties VIP Please take a…
  133. Mar 26, 2024 E10: Avoid Burnout: Stay in Your Own Lane
    Join Sarah Rieck a busy mom and wife who works full-time and still manages to run a very successful Epicure business. Sarah shares her journey with direct sales, why she picked Epicure and how she navigates her business to avoid burnout. Time-based notes: 00:55 Meet Sarah 03:15 Why Epicure 05:37 How Sarah runs her business 08:00 How long have you been with Epicure 09:28 Why is Sarah most proud of 11:51 Always…
  134. Mar 19, 2024 E9: Email Marketing is Not Dead
    Sami Bedell-Mulhern, Digital Marketer and part-time Direct Seller shares all about email marketing. Join us as we dig into why every direct seller would benefit from creating an email marketing system for their customers and potential leads. Sami shares how email marketing has the highest ROI (return on investment) in the digital space. Time-based notes: 00:54 Meet Sami 04:39 Learn how email marketing has the…
  135. Mar 12, 2024 E8: Direct Sales: A Busy Mommas #sidegig
    Today on the Other 99% podcast where we're diving into the lives of three incredible ladies who are not just direct sellers, but also superheroes juggling multiple roles! First up, meet Lea – the ultimate multitasker! With seven kiddos to care for, she's not just a mom, but a supermom. And that's not all – she's also whipping up delicious treats at a busy local cafe while rocking her Senegence business like a boss.…
  136. Mar 5, 2024 E7: The Who, What, When, Where and Why of Social Media Posting
    Join me as I talk about how I consider the who, what, when, where, and why before posting on social. It is not all about the sales, I am specific about who I am sharing with, what I am sharing, when I should be sharing, where I share and why. If you consider all these things you are sure to see growth and engagement too. Time-based notes: 00:53 Who - Do you speak to your Ideal Customer? 03:43 What - Are you…
  137. Feb 27, 2024 E6: Creating your Presence on Facebook with Tammy Hudgin
    Tammy Hudgin joins us on this episode of the Other 99% podcast to share some Facebook tips for the direct seller. With over 20 years of experience in the direct sales industry and her extensive knowledge of building your presence on Facebook, this is a not-to-be-missed episode. Tammy and I go way back, having connected through our mutual journey of building businesses on Facebook. In this episode, Tammy shares her…
  138. Feb 20, 2024 E5: The Fortune is in Relationship Building with Jessica Kane of Genie Chat
    Jessica Kane shares her background, describing her journey from growing up in a trailer park to becoming a tech CEO. She emphasizes her passion for empowering women and helping them feel confident, which has been a driving force behind her various business ventures. Join us to learn more about the Direct Seller's best friend - GenieChat and its mission to empower and ensure no seller is left behind. Time-based…
  139. Feb 13, 2024 E4: Personal Growth in Direct Sales: Jacquie's Story of Resilience
    In this episode, Jacquie Rougeau shares her journey into the world of direct sales and how it provided her with a sense of community and empowerment. Time-based notes: 01:17 How Jacquie discovered Direct Sales 02:30 Why did Jacquie pivot from customer to ambassador 04:04 Jacquie shares her story of resilience, after a failed marriage 09:22 Jacquie gives you her secret to success in building a community 11:45 What…
  140. Feb 6, 2024 E3: A Peek Inside the Modern Direct Seller Academy with Becky Launder
    Becky Launder, the Modern Direct Seller, shares a behind-the-scenes look into the Modern Direct Seller Academy and its evolution from a training website for her direct sales team to a comprehensive platform serving direct sellers globally. Time-based notes: 01:20 Evolution of Modern Direct Seller Academy 06:58 Membership Levels, Becky shares details of the Pro and VIP membership levels 13:34 How the community…
  141. Jan 30, 2024 E2: Your Business, Your Way with Susan Larimer
    Join Susan Larimer as she discusses her initial experience with direct sales, including her brief stint with another company before focusing solely on Lemongrass Spa. Susan highlights the pivotal moment in 2018 when she decided to pursue Lemongrass Spa full-time, which allowed her the flexibility to spend more time with her family. Throughout the conversation, Susan emphasizes the importance of building strong…
  142. Jan 23, 2024 E1: 18 Years as One of the Other 99%
    18 Years as One of the Other 99% In this episode, I take you on a personal journey through my almost 18-years in the dynamic world of direct sales. From unexpected beginnings to embracing change, join me as I share my challenges, triumphs, and insights that shaped my unique path. I also share my vision for the podcast—normalizing success in direct sales without conforming to the top 1% standards. Time-based notes:…
  143. Jan 16, 2024 Welcome to the Other 99% Podcast
    Let’s dive in and explore what the world of direct sales looks like through the eyes of the Other 99%. We will be inspired by some amazing success stories and learn great business tips and strategies along the way.
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