The Other 99%: A Podcast for Small Business Owners and Direct Sellers · Episode 87 · September 16, 2025 · 47 min
E87: Small Pivots, Big Impact
Join hosts Lisa Duck and Susan Larimer as they explore the dynamic shifts in their businesses from pre-COVID times to the present day. Discover how they've adapted to changes, embraced new opportunities, and continue to thrive in the ever-evolving world of direct sales. Key Points: Reflecting on business strategies before and after COVID. The rise and fall of Facebook parties and the importance of pivoting. Embracing email marketing, YouTube, and affiliate marketing. The value of collaboration and learning from others in the industry. Future plans and the importance of staying adaptable. Memorable Quotes: "The wave is going to crash, and then you're like, okay, what am I going to do next?" - Susan Larimer & "Time is money, right?" - Lisa Duck Chapters: 00:00 Reflecting on Pre-COVID Business Landscape 03:45 Navigating Changes in Direct Sales 06:29 The Impact of COVID on Business Strategies 09:44 Exploring New Opportunities in Direct Sales 12:36 The Evolution of Teaching and Sharing Knowledge 15:32 Leveraging YouTube for Direct Sales Success 18:23 Future Aspirations and Writing a Book 24:06 Collaboration Over Competition 27:29 Innovative Strategies in Direct Sales 29:50 Monetizing Your Skills and Knowledge 32:32 Overcoming Imposter Syndrome 39:28 Valuing Your Time and Expertise 41:08 Future Goals and Aspirations 46:37 Introduction and Gratitude 47:07 Engagement and Community Building #DirectSales #ConferenceHigh #BusinessGrowth #TheOther99%Podcast Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. We'd love to hear your thoughts on this episode! Share your long-term business goals with us in the comments or reach out through our social channels. Don't forget to subscribe for more insights and inspiration. Be sure to follow The Other 99% Podcast on YouTube Interested in being a guest? Share your story here Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com Grab your ChatGPT Freebie here Time to work smarter not harder, check out Lisa's Digital Downloads Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com Grab your 5-Step Customer Care Cheat Sheet here Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!