The Other 99%: A Podcast for Small Business Owners and Direct Sellers · Episode 92 · October 21, 2025 · 36 min
E92: B00-st Your Reach This Halloween!
In this episode, Lisa Duck and Susan Larimer explore creative marketing strategies for Halloween, focusing on how direct sellers can engage their customers through fun and interactive ideas. They discuss various ways to leverage the Halloween spirit, from booing neighbours to hosting themed events and utilizing social media for engagement. The conversation emphasizes the importance of community connection and innovative promotions to stand out during the holiday season. Key Takeaways: Halloween brings people to your door, use it to connect locally and grow relationships. Try “Boo” baskets for adults, include small pampering items, encourage pay-it-forward sharing. Run fast-engagement posts, candy corn yay or nay, plus simple prizes to spark comments. Host fun contests, best pumpkin or costume, collect entries, pick winners, award a small treat. Use costumes or filters on lives to boost confidence, let your personality carry the message. Memorial Quotes: “Halloween is the only holiday where people are literally coming to your door. You’re not going out looking for people—they’re coming to your house to get treats. So why not take advantage of that holiday?” — Susan Larimer “We rely too much on social media and email marketing. We don’t actually get out and meet people anymore—even though our neighbours might not even know what we do." — Lisa Duck Chapters 00:00 Introduction to Halloween Marketing Strategies 03:13 Creative Halloween Engagement Ideas 06:07 Booing Neighbours: A Fun Twist 09:20 Interactive Online Engagement for Halloween 12:17 Halloween-Themed Events and Promotions 15:18 Driving Traffic to Your Website with Halloween Themes 18:00 Creative Marketing Ideas for Holidays 19:07 Engaging Customers with Fun Promotions 21:04 Innovative Halloween Strategies 23:06 Utilizing Social Media for Halloween 25:06 Community Engagement and Events 27:04 Personal Branding and Comfort in Marketing 28:54 The Economics of Halloween Spending 30:57 Conclusion and Call to Action 35:56 Introduction and Gratitude 36:25 Engagement and Community Building #DirectSales #ConferenceHigh #BusinessGrowth #TheOther99%Podcast Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTube Interested in being a guest? Share your story here Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com Grab your ChatGPT Freebie here Explore Lisa's Toolkits Check out Lisa's Haunted Hub Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com Grab your 5-Step Customer Care Cheat Sheet here Explore Susan's Toolkits Check out Susan's Halloween Page Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!