The Other 99%: A Podcast for Small Business Owners and Direct Sellers · Episode 95 · November 11, 2025 · 40 min
E95: Customer Appreciation, Beyond the Sale
In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer discuss the importance of customer appreciation in direct sales. They share creative and unique ways to show gratitude to customers, emphasizing the significance of personal touches and community building. The conversation covers various strategies, including hosting events, sending thank-you notes, and partnering with local organizations for charitable causes. The hosts encourage listeners to focus on genuine appreciation and to implement one or two ideas effectively to enhance customer relationships. Takeaways: Customer appreciation is essential for building loyalty. Creative gestures can significantly impact customer relationships. Spotlighting customers publicly can boost their morale. Hosting no-strings-attached events can strengthen bonds. Focus on gratitude and giving back to create lasting connections. Memorable Quotes: “It’s gonna get your name out there anyway, word of mouth will travel back to you, you’ll always get the referral and in the end, you’ll see your business grow.” - Lisa Duck “Just take one idea and run with it.” - Susam Larimer “I always used to say to my customers, it’s a leave your wallet at home event.” — Lisa Duck Chapters: 00:00 Introduction to Customer Appreciation 03:33 Creative Ways to Show Gratitude 06:28 Personalized Thank You Notes and Gifts 09:41 Building Community Through Customer Engagement 12:37 Innovative Digital Thank You Messages 15:32 Gifts with Purchase and Special Offers 18:42 Partnering with a Purpose for Community Support 22:42 Community Care Through Donations 24:34 The Power of Giving Back 27:39 Customer Appreciation Strategies 30:12 Creative Customer Engagement Events 33:21 Innovative Reward Systems 39:10 Final Thoughts on Customer Gratitude 40:07 Introduction and Gratitude 40:36 Engagement and Community Building #DirectSales #TheOther99%Podcast #CustomerAppreciation Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Subscribe now to never miss an episode and stay inspired in your direct sales journey! Plus be sure to follow The Other 99% Podcast on YouTube Interested in being a guest? Share your story here Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com Grab your ChatGPT Freebie here Explore Lisa's Toolkits Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com Grab your 5-Step Customer Care Cheat Sheet here Explore Susan's Toolkits Susan talked about Jib Jab Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!