The Other 99%: A Podcast for Small Business Owners and Direct Sellers · Episode 97 · November 25, 2025 · 32 min
E97: Simplifying Shopping: Inside the Guys Gifts Service
In this heartwarming episode of The Other 99% Podcast , Lisa and Susan chat with Kim Smith of Lemongrass Spa about her creative “Guys Gift Service.” Kim shares how a single customer request turned into a thriving annual tradition that helps men shop easily for the women in their lives. She walks listeners through how she personalizes each basket, collaborates with local makers, and uses simple systems like Project Broadcast to stay organized. The conversation highlights practical ways to simplify seasonal selling, connect with customers year-round, and make gift-giving effortless for everyone. Takeaways: Listen for Opportunity Make Shopping Effortless Collaborate Locally Use Simple Systems Don’t Limit Spending Memorable Quotes: “Let them finish before you add them up and say anything else — what else can I get for you? We don’t know what people have in their back pocket.” – Kim Smith “We need to stop worrying about spending other people’s money; if they want what’s being offered, they’ll buy it.” – Lisa Duck “I love being the easy button so people can get what they actually want instead of perfume or a sweater they’ll never wear.” – Susan Larimer Chapters: 00:00 Introduction to Kim Smith and Her Journey 02:30 Innovative Gift Solutions for Men 07:05 Understanding Customer Preferences 11:17 Expanding the Gift Service 13:46 Memorable Gift Experiences 15:56 Engaging Men in Shopping Events 19:52 Leveraging Technology for Business Growth 28:22 Final Thoughts and Advice Be a audience member on the 100th Episode - https://lisaduck.com/100th-episode/ Find Kim on social: Facebook | LemongrassSpa #DirectSales #ConferenceHigh #BusinessGrowth #TheOther99%Podcast Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Subscribe now to never miss an episode and stay inspired in your direct sales journey! Plus be sure to follow The Other 99% Podcast on YouTube Interested in being a guest? Share your story here Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com Grab your ChatGPT Freebie here Explore Lisa's Toolkits Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com Grab your 5-Step Customer Care Cheat Sheet here Explore Susan's Toolkits Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!