The Other 99%: A Podcast for Small Business Owners and Direct Sellers · Episode 114 · March 24, 2026 · 43 min
E114: The Heart-Centered Facebook Strategy That Builds Real Relationships—and Sales
In this episode of the Other 99%, Lisa and Susan, join guest Melina Dixon as they discover the secrets to building authentic relationships and engaging content in your Facebook groups. Melina shares her proven frameworks, tips for community building, and how to leverage multiple uses for your products—all while staying true to your authentic self. Takeaways: The importance of a heart-centered approach in social selling How to create engaging, useful content that builds trust The role of Facebook groups vs. public pages for community growth Strategies for managing Facebook notifications and staying productive Practical examples of product storytelling and multi-purpose uses Advice for transitioning from direct sales to digital entrepreneurship Melina's top tips for starting and growing your business online The power of video and relationship-building over traditional posting Visit Melina on her website: melinadixon.com #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare This episode of The Other 99% Podcast is sponsored by CinchShare , a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm. CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence. Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare . Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Subscribe now to never miss an episode and stay inspired in your direct sales journey! Plus be sure to follow The Other 99% Podcast on YouTube Interested in being a guest? Share your story here ✔️ Unlock More Goodies from Lisa, visit 👉 lisaduck.com ✔️ Get the Inside Scoop from Susan, visit 👉 susanlarimer.com Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!