The Other 99%: A Podcast for Small Business Owners and Direct Sellers · Episode 117 · April 14, 2026 · 19 min
E117: Direct Sellers Reset Part 3/4: Your Business Isn’t Growing Because You’re Not Connecting
In this episode, Lisa and Susan explore the often overlooked but powerful role of authentic connection in business success. They emphasize that meaningful relationships often beat posting frequency when it comes to growing your business. Takeaways: Why connection trumps constant posting in business growth. The importance of old-school reaching out through calls, texts, and personal interactions. How treating social media interactions like real conversations enhances engagement. The strategy of engaging with customer content and stories authentically. Overcoming the fear of bothering clients by rethinking follow-ups as relationship-building. The role of genuine care, personalized messaging, and gratitude in customer retention. Practical homework: re-engage with 3-5 past or inactive customers through authentic conversations. The benefits of reconnecting with old contacts and leveraging social media stories for engagement. The psychological barriers to reaching out and how to overcome them. The importance of ditching scripts for genuine, personalized communication. #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare This episode of The Other 99% Podcast is sponsored by CinchShare , a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm. CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence. Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare . Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Subscribe now to never miss an episode and stay inspired in your direct sales journey! Plus be sure to follow The Other 99% Podcast on YouTube Interested in being a guest? Share your story here ✔️ Unlock More Goodies from Lisa, visit 👉 lisaduck.com ✔️ Get the Inside Scoop from Susan, visit 👉 susanlarimer.com Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!