The Other 99%: A Podcast for Small Business Owners and Direct Sellers · Episode 127 · July 7, 2026 · 21 min

E129: Your Intentional Life Part 4/5: Why Saying No Feels So Hard

This week on the Other 99% Podcast Lisa and Susan talk about why Saying "no" isn't a skills problem — it's a mindset problem. Dive in as they unpack why direct sellers struggle so much with boundaries, how the industry's culture of recognition keeps us chasing "yes," and why Lisa's own business only really took off once she was forced to start saying no. In this episode: the "let me think about it" trick for buying yourself time, the problem with chasing incentive trips, Lisa's honest story about staying in direct sales for the wrong reasons, and why a good "no" actually creates more freedom, not less. 📌 This episode is sponsored by CinchShare — the social media scheduler built for direct sellers. Free 30-day trial at lisaduck.com/cinchshare | Code: 99POD Connect with Lisa: lisaduck.com Connect with Susan: susanlarimer.com 🎵 Music: French Morning Music by CreatorMix.com 📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.