The Other 99%: A Podcast for Small Business Owners and Direct Sellers · Episode 136 · August 25, 2026 · 23 min

E136: Email Marketing Part 4/6: Why an Email Welcome Sequence Matters!

In part four of our email marketing series, Lisa Duck and Susan Larimer are talking about the welcome sequence — why it's one of the most important (and most skipped) pieces of your email marketing, and how to set one up so it works for one customer just as well as it works for a thousand. We cover what to actually say in those first few emails, why automation matters so much more than people realize, and why welcome sequences consistently get your highest open rates. Plus, a peek at the 5-Minute Welcome Sequence System if you want a done-for-you swipe file to get started. Connect with Lisa: https://lisaduck.com/its-me-lisa/ Connect with Susan: https://susanlarimer.com/its-me-susan/ 🎵 Music: French Morning Music by CreatorMix.com 📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.