What's Your Problem? · Episode 173 · April 9, 2026 · 35 min
How SharkNinja Keeps Going Viral
Mark Barrocas is the CEO of SharkNinja, a company that sells everything from vacuums, to blenders, to beauty products. Mark’s problem is this: How do you invent new products that people want to rave about on social media? In this episode, Mark explains: How SharkNinja finds product ideas The tradeoffs at the heart of product development How the Ninja Creami became a viral hit Why some products fail and others succeed. Connect with us: Follow Jacob Goldstein on LinkedIn , X and Instagram Email us at [email protected] Follow Pushkin on Instagram , LinkedIn or X Listen to Jacob’s other show, Business History To listen to the show early and ad free, sign up for Pushkin+ See omnystudio.com/listener for privacy information.