What's Your Problem? · Episode 194 · October 1, 2026 · 38 min
Can We Defeat Deepfakes?
We’ve all heard that nothing ever gets deleted from the internet. Luke Arrigoni says that just isn’t true. His company deletes thousands of deepfakes every day. Luke is the founder and CEO of Loti, and his problem is this: How do you turn the Internet into a place where people have more control over their name, image and likeness? Tens of thousands of famous people pay Loti to scour the internet and take down deepfakes and unapproved endorsements. But in Luke's telling, this is just the beginning. The company will soon allow celebrities to license their likeness for use in AI videos, and it also plans to start offering its services to ordinary people. In this episode, Luke explains: The harm that online deepfakes and impersonations can cause How Loti automates tens of thousands of takedowns per day Why the law may soon make it easier to fight deepfakes Why celebrities are beginning to license their likenesses to AI platforms AI’s role in the future of human creativity Connect with us: Follow Jacob Goldstein on LinkedIn , X and Instagram Email us at [email protected] Follow Pushkin on Instagram , LinkedIn or X Listen to Jacob’s other show, Business History To listen to the show ad free, sign up for Pushkin+ See omnystudio.com/listener for privacy information.