What's Your Problem? · Episode 196 · October 15, 2026 · 50 min

Can a Robot Build Better, Cheaper Houses?

Jason Ballard is the co-founder and CEO of ICON. Jason's problem is this: Can you use 3-D printing to build houses that are cheaper, better and more interesting than the houses we build now? In this episode, Jason explains:  Why construction methods are so slow to change  How 3D printing opens up new designs for houses How building on the Moon shaped the way Icon builds on Earth The challenge of scaling to printing thousands of houses  Connect with us: Follow Jacob Goldstein on LinkedIn , X and Instagram  Email us at [email protected]   Follow Pushkin on Instagram , LinkedIn or X   Listen to Jacob’s other show, Business History  To listen to the show ad free, sign up for Pushkin+   See omnystudio.com/listener for privacy information.

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