Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners · November 28, 2023 · 44 min

The Art Of Content Creation To Engage Customers - With Michael Thomas (London Viewpoints)

In this episode we are joined by the incredibly knowledgeable, humble and all-round great guy, Michal Tomas, AKA London Viewpoints. Nick and Michal discuss How To Build a Campaign With a Brand, How To Work With Content Creators, Creating agreements with Content Creators/Influencers, The Art of Content Development, and much more! Key takeaways: 0:00 Introduction 1:24 Influencer Marketing With London Filmmaker, Michael Thomas 4:15 Why a lot of content creators don’t like the term ‘influencer’ 7:08 What Do You Post On Instagram? 9:22 The Importance of Personal Content 11:23 How To Build a Campaign With a Brand 13:57 How To Work With Content Creators 17:26 Creating agreements with Content Creators & Influencers 19:58 Content for an E-commerce Brand 22:19 How to Find an Influencer to Work With 25:30 Meeting Influencers/Content Creators before working with them 33:06 When Things Go Wrong 36:06 Content Creators: If the Campaign Goes Wrong, Just Move On 41:43 The Art of Content Development London Viewpoints - https://www.instagram.com/londonviewpoints If you're new to influencer marketing, well, you're not alone! It's a brand new industry and with newness comes opportunity. Brett Owens, Afluencer's Founder, is offering a 30-minute influencer strategy session on Zoom to chat about your product and the best influencers for you. This is an offer special to Winning With Shopify listeners. Book a call with Brett here: https://afluencer.com/wws Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify TikTok: https://www.tiktok.com/@winningwithshopify Support the show