Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

The Shopify podcast for ecommerce founders and store owners.

by Nick Trueman | Ecommerce Growth, Marketing, PPC and SEO Specialist

About Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

The Shopify podcast for ecommerce founders and store owners. Twice-weekly strategies on Shopify SEO, conversions, marketing, and scaling your online brand. Host Nick Trueman interviews successful Shopify brand founders, ecommerce growth experts, and top Shopify app creators every Friday. Tuesday Tea Break Talks deliver quick Shopify updates, marketing tips, and actionable tactics. With 400+ episodes and 15+ years in ecommerce and digital marketing, Nick delivers the strategies behind real Shopify success stories. No theory, just the specific decisions, tools, & playbooks that drive revenue.

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Episodes

New episodes come out several times a week.Latest 200 episodes in the feed

Nov 11, 2026 · 12 min

My Top Social Media Secrets To Grow Your Email List

Are you growing your Instagram following but struggling to turn those followers into paying customers? In this episode of Winning With Shopify , we explore how Omnisend's new Social Capture feature can help Shopify brands turn Instagram engagement into valuable email subscribers, build stronger customer relationships and increase ecommerce sales. We discuss why relying entirely on social media followers can limit…
Nov 9, 2026 · 31 min

I Quit Corporate To Sell Silk - Now We’re a 7-Figure Brand | The Silk Collection.

How do you build a seven-figure Shopify brand from scratch? In this episode of Winning With Shopify , we explore the journey behind The Silk Collection , from leaving a corporate career to building a successful luxury ecommerce brand. We discuss how premium packaging, customer reviews and repeat purchases can help Shopify businesses grow, alongside practical strategies for improving conversion rates, developing new…
Nov 4, 2026 · 13 min

Google Just Made a HUGE Change to AI Search (Your SEO Just Improved - You May Have Missed it!)

Is AI search killing Shopify SEO? Google's latest changes to AI Overviews and AI Mode are transforming how customers discover products, research brands and make purchasing decisions. But what does this mean for your Shopify store's organic traffic? In this episode of Winning With Shopify , host Nick Trueman breaks down Google's October 2026 AI search update, the growing challenge of zero-click…
Nov 2, 2026 · 31 min

Stop Killing Your Margins With Discounts - Do This Instead

Is AI search making SEO harder for Shopify stores? Google’s latest changes could affect how customers find and choose your products. In this episode of Winning With Shopify, Nick Trueman explains what’s changing in Google AI Overviews and AI Mode, and what it could mean for ecommerce brands. He looks at the zero-click search challenge, why brand recognition matters in AI results, and how AI is changing the way…
Oct 28, 2026 · 19 min

How To Build A Cult-Like Ecommerce Brand - That Customers Can't Stop Buying From

Want customers to love your brand so much they keep coming back and bring their friends with them? This episode looks at what makes certain brands stand out and build loyal followings. From Liquid Death and Stanley to Gymshark, Glossier and Crocs, we break down how memorable branding, community, self-expression and customer participation can turn everyday products into brands people feel connected to. You’ll learn…

Earlier episodes (195)

Oct 26, 2026 Inside A 3PL: How 5 Million Shopify Orders Actually Get Shipped
How much is shipping really costing your ecommerce business? In this episode of Winning With Shopify , we break down the biggest shipping and fulfilment decisions Shopify brands face – from the true cost of faster delivery to knowing when it's time to move from in-house fulfilment to a 3PL. We look at how shipping speed can affect conversion rates, when one warehouse is enough, the costs involved in using multiple…
Oct 21, 2026 AI Inventory Planning: How AI Can Stop Inventory Destroying Your Shopify Store
Bad inventory management can quietly destroy an ecommerce business. In this episode of Winning With Shopify , we look at how overstocking, stockouts, late purchase orders and poor inventory planning can tie up cash and destroy profit margins – and how AI could help ecommerce brands make better inventory decisions. We explore Sage Copilot and the Retail Intelligence Agent , looking at how AI can help merchants…
Oct 19, 2026 How Rebel Cheese Scaled From $750K To $20M+: The Tech Behind The Growth | Ft. Rebel Cheese
What actually happens behind the scenes when a Shopify brand scales to $20M+? In this episode of Winning With Shopify , Paul from Rebel Cheese takes us behind the scenes of scaling a fast-growing ecommerce brand and the technology, fulfilment and operational challenges that come with it. From managing perishable products and complex shipping requirements to building a Shopify tech stack that connects Shopify,…
Oct 14, 2026 How To Get a $4 CAC and minimum $500+ LTV - Ecommerce Profitability 101
What if you could acquire a new customer for just £4 and generate more than £500 in lifetime value? In this episode of Winning With Shopify , Nick breaks down one of the most powerful ecommerce marketing funnels he has experienced across 19 years in marketing and PPC. From TV and press advertising to PPC, high-converting landing pages, free products and subscriptions, this funnel was designed to acquire customers…
Oct 12, 2026 Is AI Actually Driving Sales? 3 Places Shopify Stores Can Find The Truth
Are AI visibility tools actually telling you the truth? In this episode of Winning With Shopify , Nick explains why many AI visibility reports can't be trusted and reveals three platforms ecommerce brands can use to get more accurate data on how AI is impacting their website, traffic and revenue. We look at Google Search Console, Bing Webmaster Tools and Google Analytics 4 (GA4) , including what each platform can…
Oct 7, 2026 How To Build Brand Trust - Make Customers Find Like and Trust You
Why do some ecommerce brands feel instantly trustworthy, while others make customers hesitate before buying? In this episode of Winning With Shopify , Nick breaks down how ecommerce brands can build customer trust at every stage of the buying journey — from the first impression and product photography to reviews, transparency, customer support and what happens after the sale. Trust isn't just about adding a few…
Oct 5, 2026 How To Increase Conversion Rate On Shopify in 2026 - CRO Guide - Part 1
What actually happens when you change the things that matter on your Shopify store? In this episode of Winning With Shopify , Nick breaks down five real CRO tests, the results they produced and what Shopify merchants can learn from them. These aren't generic CRO tips. We're looking at changes that generated results ranging from $45K to $600K , including subscription changes, payment options, urgency, mobile…
Sep 30, 2026 I Gave AI 3 Prompts To Prepare My Shopify Store For Black Friday
Black Friday is coming — but is your Shopify store actually ready? In this episode of Winning With Shopify , Nick shares three AI prompts that Shopify merchants can use to prepare for Black Friday and uncover problems before the biggest shopping weekend of the year. Rather than using AI to write another Black Friday email, these prompts are designed to make AI analyse your ecommerce data, find weaknesses and…
Sep 28, 2026 This Website App / Plug-In Has 1 Billion Downloads. Are You Using It?
Yoast has just passed 1 billion downloads. But what can Shopify merchants actually learn from one of the biggest SEO tools in the world? In this episode of Winning With Shopify , Nick is joined by Yoast to break down what Shopify brands need to know about SEO in 2026 — from search intent and technical SEO to AI search and the future of discovery. Check out the guide:…
Sep 23, 2026 This Water Brand Built A $1.4B Business By Breaking Every Branding Rule
Water is one of the most commoditised products on the planet. So how did Liquid Death build a $1.4B business by breaking almost every branding rule? In this episode of Winning With Shopify , Nick breaks down the branding strategy behind Liquid Death and what ecommerce businesses can learn from a brand that turned something as ordinary as water into a product people recognise, talk about and want to be associated…
Sep 21, 2026 TikTok Shop Is Changing Ecommerce Forever: What Brands Need To Know
TikTok Shop is changing ecommerce. Brands can now take customers from discovery to purchase without them ever leaving TikTok - creating a completely different way to acquire customers, build social proof and generate sales. In this episode of Winning With Shopify , Nick is joined by Ben from Peregrine Commerce to break down how TikTok Shop actually works, why so many Shopify brands are still ignoring it, and what…
Sep 17, 2026 The Black Friday Discount Trap: How 20% Off Can Destroy Your Shopify Business
Black Friday can create record sales for Shopify brands — but it can also quietly destroy your profit. After 19 peak ecommerce seasons, Nick breaks down the biggest Black Friday mistake many brands make: focusing on revenue growth without understanding the true cost of discounting. A 20% discount might look like a simple way to increase conversions, but the impact goes much deeper. It affects your margins, your…
Sep 14, 2026 How I Built A 7-Figure Shopify Brand With AI, Automation & Almost No Team
What if you could build a 7-figure Shopify brand without building a 50-person team? In this episode of Winning With Shopify , Nick is joined by Phil Atkinson , founder of Greenphones , to reveal how AI and automation are changing the way ecommerce businesses operate — from analytics and Google Ads to marketing, research and customer service. Phil has built a radically lean ecommerce operation, using AI as a team of…
Sep 9, 2026 If I Had To Build A Shopify Brand From Scratch In 2026, Here's Exactly What I'd Do
If I had to build a Shopify brand from scratch today, I would do almost everything differently. Ecommerce has changed. Customer acquisition is more expensive, competition is everywhere, AI is changing how people discover products and the brands that win are no longer just the ones with the best products — they are the ones with the best systems. In this episode, Nick breaks down exactly how he would build a Shopify…
Sep 7, 2026 Shopify SEO Masterclass - Everything You Need To Get Growing Your SEO With Shopify
SEO is changing. Shopify brands that want to grow need more than keywords — they need search engines and AI platforms to understand, trust and recommend their products. In this episode, Nick is joined by Alex Moss from Yoast to break down everything Shopify brands need to know about SEO, from the foundations of technical SEO to creating content that drives qualified organic traffic. Alex explains why successful…
Sep 2, 2026 Black Friday Is Broken: AI Is About To Change Your Shopify Store Forever
Black Friday is broken. Shopify brands can no longer win by simply offering bigger discounts — the future winners will be the brands that AI can find, understand and recommend when customers are ready to buy. Black Friday and Cyber Weekend are changing. As customers increasingly use AI shopping assistants, personalised recommendations and new search experiences to discover products, Shopify brands need a new…
Aug 31, 2026 How I Built a £1M Ecommerce Brand and Sold It - Shopify Growth Stories, with PPC & SEO
Most ecommerce brands are built on traffic they don't own. This founder changed that — and it helped him build and sell a £1M Shopify brand. Jayden Clark built Woodlark Garden Luxury into a seven-figure ecommerce business before selling it for £515,000. But the business started in a vulnerable position - with 95% of revenue coming from Google Ads and very little organic traffic. In this episode, Jayden reveals how…
Aug 25, 2026 Google Ads for Shopify: Why Your Costs Are Rising and What Still Works
Most Shopify brands use Google Ads to drive sales. The fastest-growing brands use it to build a DTC brand. Google Ads has become one of the most powerful ways for ecommerce brands to find new customers - but many Shopify stores are still optimising for short-term ROAS instead of long-term growth. In this episode, Nick explains why most Shopify brands get Google Ads wrong and how successful DTC brands use paid…
Aug 21, 2026 Your Shopify Store Isn’t Enough: How To Win When Everyone Sells the Same Products
When customers can buy the same products from dozens of retailers, your Shopify store needs to give them a reason to choose you. In this episode, Nick is joined by Alan Dowell from Escentual, an online beauty retailer specialising in fragrance, skincare and cosmetics, to discuss how brands can differentiate in crowded markets, build customer trust and turn more first-time buyers into loyal customers. Learn more…
Aug 18, 2026 We Audited 50 Shopify Stores: 7 Mistakes Losing Shopify Sales
Most Shopify brands don't have a traffic problem. They have a conversion problem. After auditing 50 Shopify stores and analysing hundreds of ecommerce experiences, Nick reveals the biggest mistakes that stop visitors from becoming customers. In this episode, you'll discover the product page, trust, UX and conversion issues that could be costing your Shopify store sales - and the changes successful DTC…
Aug 14, 2026 1 Million Shopify Journeys Reveal The Offers That Actually Convert
Your Shopify discount strategy could be costing you sales and profit. Want to test smarter promotions on your Shopify store? Try 506’s Shopify apps with an extended 30-day free trial using code WWS. Should you offer 10% off, give customers a free gift or encourage shoppers to spend more to unlock a better deal? In this episode, Nick is joined by Charlie Tyler from 506, the team behind EasyGift, 506 Sale & Bulk…
Aug 11, 2026 Shopify SEO: Why Your Products Aren’t Appearing in ChatGPT
Your Shopify store could be invisible to the next generation of shoppers. As more customers start searching through ChatGPT and AI tools instead of traditional search engines, Shopify brands need to understand one important question: can AI actually find, understand and recommend your products? In this episode, Nick breaks down why some Shopify products are appearing in AI search results while others are being…
Aug 7, 2026 Your Shopify Margins Are Disappearing: The Fulfilment Problem Nobody Sees
Your Shopify growth could be limited by something customers never see: your fulfilment operation. Before building Ships A Lot, twin brothers Max and Zach Zitney were Shopify merchants themselves. They experienced first-hand how warehouse problems, rising shipping costs and unreliable fulfilment could damage margins, customer experience and growth. In this episode, Max and Zach reveal the fulfilment mistakes that…
Aug 4, 2026 Shopify Email Marketing: 2% of Sends Are Driving 37% of Sales
Most Shopify brands do not need to send more emails. They need better automations. Omnisend analysed 27 billion emails and found that automated messages generated 37% of email sales from just 2% of sends. In this Tea Break Talk, Nick breaks down the three Shopify email automations every ecommerce brand should build first - welcome flows, abandoned cart emails and browse abandonment. You’ll learn how to turn more…
Aug 1, 2026 Your Shopify Growth Is Being Held Back by Inventory Problems
A bad customer review might have nothing to do with your product. Alan Grimsley from Inventory Planner joins Nick to explain why 77% of negative reviews can be traced back to operational problems - and the five Shopify inventory mistakes that quietly damage cash flow, sales and customer trust. Drawing on his experience across PayPal, Shopify and Sage, Alan explains how overstock, stockouts, unreliable data, poorly…
Jul 28, 2026 Shopify AI: 19 Ways to Save Time, Cut Costs and Grow Sales
Stop experimenting with AI and start using it to produce measurable results in your Shopify business. Nick Trueman shares 19 practical ways to use Shopify AI to increase sales, save time, reduce costs and remove repetitive work. From Shopify Sidekick, ChatGPT and Claude to customer support, email marketing, product imagery and sales forecasting, this episode explains what you can implement right now - and where…
Jul 25, 2026 How to Build a DTC Brand: Your Shopify Store Isn’t Enough
A successful Shopify store can generate sales. A strong DTC brand gives customers a reason to choose you, remember you and buy again. Nadine Killoran joins Nick Trueman to explain how ecommerce businesses can move beyond building a good store and create a brand with long-term customer loyalty. Drawing on her experience with brands including Absolute Collagen, Aion Bank and MYJAR, Nadine shares practical advice on…
Jul 21, 2026 Your Shopify Customers Are Leaving Money Behind: 7 Ways to Increase AOV
Shopify brands fail to harness to power of AOV increases through Upsells and Cross-Sells. This week, Nick unveils his top tips and methods he has actively seen brands deploy to increase AOV. You've got the sale, why not sell another product for the same advertising and delivery cost? The logic is sound, but execution is where it falls down. In this episode, you'll learn: - Different ways you can encourage…
Jul 17, 2026 10 Shopify Experts & Founders Reveal How They Actually Grew Their Brands
From all of our recent Shopify store owners and marketing guests, here are the top bits of advice from the experts! This week, we're combining the top pieces of advice from all of our guests. From marketing and warehousing to practical growth tips for your Shopify store. In this episode, you'll learn: Key wins for your Shopify marketing and operations How to grow your Shopify store more quickly and…
Jul 14, 2026 The Shopify Apps Quietly Killing Your Conversion Rate
Get the right Shopify Apps for your store, to drivce revenue and productivity, not kill it. Nick outlines his top tips for choosing the right Shopify apps and avoid the wrong apps for your Shopify store. It's a common mistake that brands get wrong time and time again. Having worked in the Ecommerce space since 2007, Nick's got a wealth of experience in Shopify apps, ecommerce in general and has seen it…
Jul 10, 2026 Shopify Marketing: Build Customer Trust That Converts By Matviy Matviyenko
Brands ignore the biggest part of Shopify marketing , which is building customer trust. Matviy Matviyenko is CoFounder of JoyT5 , who have absolutely nailed trust building in their Shopify marketing plans. With an emphasise on outlining aftersales as part of the presales process, they know how to convert and keep a customer long term. In this episode, you'll learn: - How to build customer trust presale - How to…
Jul 7, 2026 Shopify Dropshipping: How Every Brand Should Scale With It By Nick Trueman
Shopify dropshipping is something that every brand should be using to scale. Brands that aren't are missing sales. Nick Trueman is outlining how brands he works with are using dropshipping to scale faster, without warehousing costs but, most importantly, harnessing Shopify's ability to provide a seamless customer experience. Struggling with suppliers and stock issues? Struggle less with lean dropshipping on…
Jul 3, 2026 182,000,000 Discount Codes Analysed: What Works on Shopify
Optimise your Shopify checkout with a better discount code strategy, based on data from 182m Shopify codes. This week, Nick speaks to Cara Marin from Seguno who's helped create a report that analysed over 182m discount codes. Cara is part of Seguno, an email platform for Shopify brands who also have a Bulk Discount Code Shopify app. Check out the app here: https://www.seguno.com/bulk-discount-code-bot In this…
Jun 30, 2026 Shopify SEO: Changes You Can't Ignore In Ecommerce SEO With Nick Trueman
Shopify SEO is always changing, from technical to AI. Tune in to hear the latest and greatest Shopify SEO advice. This week, Nick uncovers the latest updates to Shopify SEO and what you need to do, to keep your online store / DTC brand growing on SEO. Nick's been working in SEO since 2007, servicing thousands of brands and remaining at the heart of SEO developments. His PPC & SEO agency, Spec Digital, helps…
Jun 26, 2026 Scaling Ecommerce In Your Shopify Store: From Wholesale To a Global DTC Brand With Paul O'Sullivan
Optimise your Shopify setup for ecommerce growth, through both wholesale and your online store. This week, Nick interviews the amazing Paul O'Sullivan, Co-Founder of IrelandsEye . Paul shares the twists and turns of how he and his brother founded, grew, struggled and thrived in their incredible premium Irish knitwear brand. From manufacturing abroad to getting the materials and Shopify marketing just right, Paul…
Jun 24, 2026 Shopify Marketing Growth: 8 Things You Can't Neglect If You Want Ecommerce Growth - ft. Nick Trueman
8 Shopify marketing growth strategies for brands of all sizes and niches, who want ecommerce growth. This week, Nick Trueman from Spec Digital and the Winning With Shopify Podcast host outlines 8 Shopify Growth Strategies that businesses cannot ignore. Nick's been running his ⁠ PPC & SEO Agency ,⁠ Spec Digital since 2007 and has serviced thousands of brands over that time. Nick shares his top tips for growing…
Jun 19, 2026 The Shopify Tax Mistake That Could Cost Your Store $40,000
In this episode of the Winning With Shopify Podcast, Nick Trueman sits down with Ryan from TaxCloud to discuss one of the most overlooked challenges facing growing Shopify brands. As stores scale, operational tasks can become increasingly complex. Ryan explains how successful eCommerce businesses use automation to reduce administrative work, stay organized, and focus on growth. The conversation covers Shopify…
Jun 12, 2026 Shopify Tips to Grow 500% in 12 months - How Cutter & Squidge Scaled Fast.
Artisan Food Ecommerce: How Cutter & Squidge Achieved 500% Growth Through Shopify, Branding and Operational Scale Emily and Annabelle, founders of Cutter & Squidge, reveal how they scaled their artisan food business by 500% in just 12 months while maintaining product quality, customer loyalty, and brand integrity! Emily and Annabelle (Founders, Cutter & Squidge) share the growth strategies, operational…
Jun 9, 2026 Shopify broke e-commerce as we know it. You need to hear this.
In this week’s Tuesday Teabreak Talks, we’re diving into the latest updates from Shopify, and why they could completely change the future of e-commerce as we know it. From AI-powered store creation and instant theme generation to smarter admin-side assistance, Shopify is making it easier than ever for businesses to launch and manage online stores. We’re also taking a look at Sidekick’s newest features, including…
Jun 5, 2026 AI Isn’t Optional: How This Shopify Store Got Traction Fast!
In this episode, Nick sits down at Subsummit with Kit Stanwood, founder of Golden Tallow, a luxury Wagyu tallow skincare brand.Unlike many founders who join the show after scaling to millions, Kit is actively building her business in real time. From sourcing ingredients and creating products to leveraging AI tools, this episode offers a behind-the-scenes look at modern entrepreneurship.Kit shares how she launched…
Jun 2, 2026 5 Quick-Fixes Holding Back MOST Shopify Stores - Works For Any Brand, Any Size.
Most Shopify brands are leaking revenue because they’re getting the simple stuff wrong. In this week’s Tuesday Tea Break Talks, we break down 5 quick fixes that apply to almost any ecommerce brand - regardless of size, niche or turnover. We cover: • Why Shop Pay should probably already be enabled • The hidden SEO and UX issue with /collections/ URLs • How stronger guarantees increase conversion confidence • Why…
May 29, 2026 How 2 CEOs Built 65,000+ Subscription Shopify Stores ft. Ben Spell & John Roman
In this episode recorded directly from Subsummit, Nick Truman is joined by John Roman from BattlBox and Ben Holland from Good Ranchers to unpack how BattlBox grew a multimillion-dollar brand with 70% subscription revenue & Good Ranchers scaling to 63,000+ subscribers! This conversation is packed with real-world lessons for ecommerce founders. John and Ben share how they approach retention, churn, customer…
May 27, 2026 How to Turn More Visitors Into Customers
What if you could double your conversion rate with just a few simple changes? In this episode of Tuesday Tea Break Talks, Nick breaks down the exact CRO (Conversion Rate Optimisation) process used to dramatically increase conversions for two Shopify brands. From uncovering customer objections to smarter A/B testing and retesting strategies, this episode explains how small changes can lead to massive revenue growth…
May 15, 2026 Get 65% Revenue Growth In 6 Months: The CRO Playbook That Actually Works
In this episode of the Winning With Shopify podcast, Nick Truman sits down with Adam Pearce, CEO and Co-Founder of Blend Commerce, to break down what actually drives conversion rate optimisation (CRO) for Shopify brands. This conversation goes far beyond simple conversion rates. Adam explains how leading ecommerce brands improve revenue per session, customer lifetime value (LTV), UX, product pages, filtering…
May 13, 2026 5 Questions You Need To Ask Your Data! (Straight from SubSummit)
Most ecommerce brands are collecting data… but asking the wrong questions. In this episode of the Winning With Shopify podcast, Nick shares 5 powerful questions every Shopify brand should be asking their data to improve profitability, marketing performance, and customer growth. Recorded live from SubSummit in Kansas City, this episode covers the hidden insights many brands completely miss — including order…
May 8, 2026 How To Sell 5 MILLION Units of a Single Product
What would selling 5 million units of one product do for your business? In this episode, we sit down with Amy Anzel, founder and CEO of Hollywood Browser Beauty to unpack how she built one of the UK’s most recognised dermaplaning brands - selling over 5 million units worldwide. Amy shares the real journey behind building a beauty brand from scratch, from pitching wholesale buyers and learning manufacturing in China…
May 5, 2026 How to Grow DTC Sales Using B2B Strategy
Wholesale isn’t just about bulk orders - it can actually drive massive growth for your direct-to-consumer (DTC) sales. In this episode of Tuesday Tea Break Talks, Nick breaks down 5 powerful ways to use your wholesale (B2B) strategy to grow your Shopify store. From SEO and brand awareness to pricing strategy and customer ownership, this episode uncovers how to turn retailers into a growth engine - not a competitor.…
May 1, 2026 How to get MILLIONS of Views on TikTok (Shopify Founder Playbook)
What would 18.5 million views do for your store? This week, we’re joined by Megan from Volashes - who did exactly that… with one video. No big team. No fancy production. Just smart, consistent content. We break down: • What actually works on TikTok • How to turn views into real sales • TikTok vs YouTube Shorts (what’s better?) • And why most brands are overthinking content If you’re trying to grow your Shopify…
Apr 24, 2026 Use AI to scale your Shopify SEO revenue, FAST!
In this episode of the Winning With Shopify podcast, we’re joined by Carolyn Shelby from Yoast to break down how to actually use AI for Shopify SEO - and why most ecommerce brands are getting it completely wrong. If you're using AI to scale content, automate workflows, or grow your store, this episode will show you what works, what doesn’t, and how to avoid damaging your rankings. We cover everything from product…
Apr 21, 2026 Scale Your Customer LTV Quickly & Cheaply!
In this week’s Tuesday Teabreak Talks, Nick is tackling a topic that can transform your profitability overnight: scaling your customer lifetime value (LTV) quickly and cost-effectively.Acquiring customers is getting more expensive... but what if the real opportunity is in doing more with the customers you already have?In this episode, you’ll learn:- Why LTV is the key to sustainable Shopify growth- The fastest ways…
Apr 17, 2026 Best of the Past 3 Months: What’s Changing in AI, Subscriptions & Ecommerce
This week, we’re bringing you a Best of the past 3 Months! A curated mix of standout moments, insights, and conversations from recent episodes. From AI’s growing impact on email and brand strategy to the realities of scaling eCommerce businesses, this episode pulls together the most valuable snippets, lessons, and debates you won’t want to miss. If you’re short on time or new to the podcast, this is the perfect…
Apr 10, 2026 From $0 to $500K/Month in 9 Months (All Before His 21st Birthday!)
How does a 20-year-old with no prior experience scale a Shopify brand to $500K/month in under 9 months? In this episode, we sit down with Rhett Jones, founder of Ride Cased, to break down exactly how he built and scaled his eCommerce brand from scratch. From maxing out credit cards and spending over $70,000 on product development, to finding a niche with almost no competition on Meta ads, this is one of the most…
Apr 3, 2026 The 2026 Live Shopping Strategy ($0 to $4M in 12 Months!)
How do you build a $4 million ecommerce sales channel in just one year? In this episode of Winning With Shopify, we sit down with John Roman, CEO of BattlBox , to unpack how they leveraged live shopping to create one of their fastest-growing revenue channels. BattlBox — a leading subscription brand for outdoor and survival gear — turned platforms like Whatnot into a high-performing sales engine, even outperforming…
Mar 31, 2026 Revenue vs Profit in Ecommerce Ads (Why Most Brands Lose Money)
Most ecommerce brands focus on revenue and ROAS… but ignore the one thing that actually matters: Profit. In this episode, Nick breaks down the critical difference between revenue vs profit in advertising, and why so many brands are unknowingly losing money. If you're running Google Ads, Meta Ads, or any paid traffic, this is essential listening. You’ll learn: • Why a flat ROAS target doesn’t work • How product…
Mar 27, 2026 Scale LTV With Subscriptions For ANY Business | Insights from SubSummit
Subscriptions aren’t just for protein powder, meal kits, or mystery boxes anymore. In this episode, Chris George (CEO and Co-Founder of Sub Summit ) breaks down why more ecommerce brands should be thinking seriously about subscriptions, memberships, loyalty, and recurring revenue - and the creative ways you can do so. Nick & Chris talk about how subscription models can work across more categories than most…
Mar 20, 2026 How to get 50,000+ 4.9 star reviews!
What does it really take to build a Shopify brand customers genuinely love?In this episode, Nick sits down with Chuck, Founder & CEO of Mission Mercantile, to talk about how they built a leather goods brand with over 50,000 customers, a 4.9-star rating, and a reputation for what they call “mythical customer care.”This conversation goes way beyond products and marketing tactics. It’s about creating a business…
Mar 13, 2026 Do Shopify Stores Still Need Cookie Banners?
Cookie banners were supposed to protect customers… but are they actually just annoying everyone and hurting conversions?In this episode of Winning With Shopify, Nick sits down with Chris from the DMA (Data & Marketing Association) to unpack the messy reality of cookie banners, GDPR, privacy laws, legitimate interest, first-party data, and consent - and what Shopify brands actually need to know.They cover why…
Mar 10, 2026 How To Actually Track Ecommerce Attribution
Attribution is one of the most confusing topics in ecommerce - and one of the most important.In this episode of Tuesday Tea Break Talks, Nick finally tackles the topic he’s been threatening to cover for five years: marketing attribution.If you’ve ever asked:• Where did this sale actually come from?• Are Meta ads really working?• Can you trust Google Analytics or Shopify analytics?Then this episode is for you.Nick…
Mar 6, 2026 Rank + Convert: Shopify SEO Secrets with Yoast
SEO isn’t a “set and forget” task, and AI content doesn’t magically fix that.In this episode, Nick sits down with Sid from Yoast (Senior Customer Success Manager & Merchant Insights Advisor) to break down what’s really moving the needle for Shopify SEO right now - from technical foundations to content that actually converts.You’ll learn:• Why SEO for Shopify starts with intent (not just keywords)• How Yoast…
Mar 3, 2026 Would AI Buy From Your Shopify Store? The New Workflow For Shopify
Big updates. Big ideas. Big opportunity. In this episode of Tuesday Tea Break Talks, Nick covers: • The new Canva + Shopify integration via Seguno • Major updates to Seguno Email Marketing • What “Agentic AI” actually is - and how it can replace expensive focus groups • How to use AI to uncover emotional friction on your website Faster execution, smarter feedback, better conversion decisions You’ll learn how to: •…
Feb 27, 2026 Too Big, Too Soon. Profitably Rebuilding Last Object's Shopify Business From The Foundations.
What happens when you build a save-the-planet product… and realise customers only need to buy it once?In this episode of the Winning with Shopify Podcast, Nick sits down with Isabel (Co-Founder of LastObject) to unpack the real behind-the-scenes of sustainable ecommerce: ocean-bound plastic sourcing, why waterless detergent sheets took off, and the honest business shift from “mission-first” to repeatable revenue +…
Feb 24, 2026 The Data That's Killing Businesses, That You Probably Don't Check!
Most Shopify brands track revenue, ROAS, and traffic - but still struggle to grow profitably.In this episode of Tuesday Tea Break Talks, Nick breaks down the most overlooked Shopify metrics that actually drive sustainable growth, and the real client insights that prove why they matter.You’ll learn:- Why revenue alone is a misleading metric- How to optimise ads based on profit, not ROAS- Why lifetime value (LTV)…
Feb 20, 2026 How AI Is Changing Email Inbox Placement & How To Win!
Nick’s got a cold, Brian’s back, and your inbox is getting smarter! This week, Nick is joined by Brian from Seguno to break down what’s really happening when AI starts sorting, summarising, and filtering your marketing emails.If you’ve been wondering why your campaigns dip, why “quick hacks” backfire, or how to make sure your best customers actually see your emails - this is the episode.We cover:- Why email is…
Feb 17, 2026 The Growth Metric No One Sets Targets For
Most ecommerce brands obsess over revenue, ROAS, and conversion rate - but ignore the one metric that actually drives long-term growth: lifetime value (LTV).In this Tuesday Tea Break episode, Nick breaks down:- Why LTV is the cheapest lever for growth- How a small LTV increase can unlock huge revenue gains- Simple, practical ways to increase repeat purchases- Post-purchase flows, loyalty, subscriptions, and smart…
Feb 6, 2026 Retaining Customers, Shopify Growth & Coffee: Brewing a Brand People Love
In this episode Nick sits down with Lorna Bruce, co-founder of The Bean Shop, to talk about building a coffee brand that customers genuinely love - and how they’ve grown a balanced business across Shopify, retail, and wholesale! From selling coffee “over the baby gate” during COVID to building an online store that keeps growing, Lorna shares what actually drives retention: exceptional customer service, strong brand…
Feb 3, 2026 Branding A Shopify Store - The Unquantifiable Component For Success
In this episode, we skip the usual news roundup and dive deep into one topic ecommerce brands struggle with more than they realise: branding. This is about branding that works, not branding that just looks good. We break down real-world branding lessons from brands like Allbirds, Gymshark, and Who Gives A Crap, and explain why effective brand positioning drives conversion, retention, and long-term growth on…
Jan 27, 2026 What Ecommerce Brands Are Missing
In this episode, we break down what ecommerce brands should be focusing on right now - from email marketing and customer loyalty, to TikTok shifts, brand visibility, and platform updates that could impact growth in 2026. Topics covered: • Why email remains one of the most underused revenue channels • 4.6 billion global email users - and why retention matters more than acquisition • The risks of over-reliance on…
Jan 23, 2026 Ecommerce: Corporate vs Start-up Advantages & How to Track Data Better
Most Shopify brands think they’re data-driven… until they compare Shopify vs GA4 vs ad platform numbers and realise nothing matches.In this episode of Winning With Shopify, Nick sits down with Tom Armfelt (ex–TK Maxx eCommerce + analytics) to break down the hidden tracking issues, why “best practice” can slow you down, and the metrics that actually matter when you want profitable growth.You’ll learn how enterprise…
Jan 20, 2026 The World’s Biggest Shopify Summit Is Coming...
In this episode of Tuesday Tea Break Talks, we announce one of the biggest projects we’ve ever launched - the unofficial Shopify Summit 2026. Our goal is simple but ambitious: to create the largest collection of Shopify-focused content ever released on a single day - completely free for merchants worldwide. This episode breaks down: • Why most ecommerce conferences fail to deliver real value• How the Shopify Summit…
Jan 16, 2026 Doubling Revenue Every Year - How Ethical Schoolwear Are Scaling Their Shopify Store
What happens when you combine ethical production, parent-to-parent word of mouth, insanely fast delivery, and simple, customer-first SEO? You build a Shopify brand that’s doubling year on year! In this episode, Nick sits down with Liam Charlton, founder of Ethical Schoolwear - a Shopify store changing the school uniform game with better quality, better ethics, and a surprisingly powerful growth engine: the school…
Jan 13, 2026 Tuesday Tea Break Talks Ep23: What Ecommerce Brands Must Get Right in 2026
We’re kicking off 2026 by breaking down how shopping habits are changing, what the latest Shopify and BFCM data tells us, and where ecommerce brands should focus this year. In this episode: • Ecommerce trends shaping 2026 • AI’s real impact on Shopify, CRO and content creation • UK Black Friday visibility winners and retail shake-ups • Why authenticity, reviews and UGC still drive conversions • The return of…
Jan 6, 2026 Tuesday Tea Break Talks Ep22: A Reality Check For Ecom Brands Heading Into 2026
New year, fresh opportunities, and a reality check for ecommerce brands heading into 2026. This week, we break down the shifts that actually matter: AI-driven personalisation that’s now powering real-time selling, shopping that’s happening everywhere (from TikTok to AI assistants), and why first-party data is becoming the backbone of growth as privacy tightens. We also unpack the biggest Q4 lesson: brands cutting…
Jan 1, 2026 Kicking Off 2026 The Right Way
Happy 2026, everyone! We’re kicking off the first episode of the year with a clear-eyed look at what’s coming next for marketers, founders, and growth teams. In this episode, Nick uncovers the three blind spots quietly killing growth, he runs through the biggest marketing shifts coming in 2026. Nick also shares an optimistic outlook on AI, regulation, economic pressure - and why tough times always produce better…
Dec 23, 2025 Tuesday Tea Break Talks Ep20: Christmas Edition!
Get yourself a festive cuppa (or brandy and mince pie!) and take a break as we wind down for Christmas. This episode is the perfect end-of-year listen as we unwrap the biggest moments in ecommerce and marketing. 🎁 Fact of the Week: Shopify BFCM Black Friday Cyber Monday landed like an early Christmas present for Shopify merchants. From record-breaking sales to standout shopping behaviours across the globe, this…
Dec 19, 2025 From $500 Basement Startup to Global Retailers: Jenn Harper’s Journey with Cheekbone Beauty
This week on the show we are joined by Jean Harper!Jenn is the Founder & CEO of Cheekbone Beauty - a purpose-driven, Indigenous-owned cosmetics brand that blends culture, sustainability, and social impact.🎙️ In this episode:- The story behind Cheekbone Beauty- Transitioning from corporate to founder- Scaling from basement startup to selling in major retail stores- Why B Corp certification matters (and how she…
Dec 16, 2025 Tuesday Tea Break Talks Ep19: Google Updates, AI Myths & Why Customers Decide Everything
This week on Tuesday Tea Break Talks, we explore why no one owns the customer anymore and why that changes everything. From the latest UK Black Friday visibility shifts to major changes inside Google Search and Ads, we unpack what’s really happening beneath the headlines. Who stayed on top, who surged unexpectedly, and who quietly disappeared? We also touch on: The data marketers should be paying attention to A new…
Dec 12, 2025 The Biggest Unmissable Takeaways from 2025, to Scale your store in 2025
Welcome to our 2025 Christmas Wrap-Up! A special edition where we revisit the biggest lessons, biggest wins, and most game-changing insights shared by our guests this year. In this festive episode, we look back at the real stories behind sell-out launches, the email strategies driving up to 75% of revenue, and the behind-the-scenes moments that shaped some of the fastest-growing Shopify brands in 2025. From relying…
Dec 9, 2025 Tuesday Tea Break Talks Ep18: The AI Shift in How We Shop & How to Win!
Consumer shopping habits are evolving faster than ever, and brands that adapt early win. In this episode, we dive into the trends shaping ecommerce today: - How AI is powering hyper-personalisation, content creation, and shoppable video - Why authenticity (reviews, unboxing videos, real customer content) still matters - The smart comeback of subscriptions, from warranties to replenishment plans - Key timing tips…
Dec 5, 2025 A 28-Year Old Brand Went 80% Digital & Are Crushing It... Here’s How!
Ever wondered how an established retail brand suddenly becomes 80% digital? In this episode, we break down the digital marketing strategies behind Green People’s transformation with Matt, their Head of Digital. We cover the tactics that actually work today - turning reviews into revenue, telling stories that sell, using AI the right way, building a one-click customer experience, and navigating the messy parts of…
Dec 2, 2025 Tea Break Talks Ep17: What BFCM 2025 Has Taught Us.
Welcome to another Tuesday’s Tea Break Talks - your weekly breather from ecommerce chaos to catch up on Shopify insights, PPC wins, SEO lessons, and the biggest takeaways from Black Friday and Cyber Monday. Happy Cyber Monday and Happy December!Nick breaks down what this year’s BFCM revealed about shopper behaviour, brand readiness, and what businesses should focus on as AI and ecommerce evolve. What’s Inside This…
Nov 28, 2025 5 Essential Tips To Do Immediately After BFCM!
Most Shopify brands switch everything off after Black Friday.In this episode of Winning with Shopify, Nick explains why that mindset leaves massive money on the table and how to use your Black Friday traffic, data, and momentum properly to keep moving you forward.He covers post-Black Friday strategies for retaining customers, re-engaging high-intent browsers, protecting your SEO value, and setting up future Black…
Nov 25, 2025 Tea Break Talks Ep16: BFCM Week Has Arrived - Black Friday Data, Shopify Support Update, SEO + PPC Tips
In this episode, we unpack everything you need to know heading into Black Friday Cyber Monday week. We cover: Why reviewing last year’s Black Friday data is the difference between strategic planning and expensive guesswork The new Shopify Support update that gets you to a human faster How Trustpilot and review signals influence SEO, reputational queries, and ChatGPT-powered search A simple method to extract all…
Nov 24, 2025 How to build a REPEAT order Shopify business, through great products.
In this episode of Winning With Shopify, we chat with Harry, Co-founder of Keap Candles, about building a repeat order Shopify business.Harry shares how Keap is innovating in the candle space, using smart feedback cycles and AI-driven SEO to grow sustainably, while navigating real challenges like sales tax compliance, evolving sales processes, and the pressure of founder life.He also opens up about mental health,…
Nov 18, 2025 Tea Break Talks Ep.15: 20 things you can do today to get found on AI Search
This week on Tea Break Talks, Nick breaks down 20 practical steps you can take today to boost your visibility across AI-driven search - along with the newest Shopify updates, fresh PPC wins, and last-minute Black Friday prep. Whether you want better rankings, smarter ads, or a stronger AI presence, this episode covers the essentials ☕ What’s Inside This Episode AI Visibility Essentials:Learn 20 actionable ways to…
Nov 14, 2025 How Lulu Guinness Built a Standout Brand: Partnerships, SEO Wins & Client Connection Strategies
In this episode we’re diving into what truly makes a brand unforgettable. We sit down with John, CMO of Lulu Guinness, for a conversation about building brand visibility, growing alongside Shopify, and navigating the realities that most founders overlook.These include staying compliant, staying relevant, and staying connected to your customers. You’ll hear how major retailer partnerships come together, why genuine…
Nov 11, 2025 Tea Break Talks Ep14: Smarter Shopify Setup, ChatGPT Search Strategy, and Black Friday Prep
Grab your cuppa! In this week’s Tea Break Talks, Nick dives into the latest updates and insights shaping the world of eCommerce and digital marketing.☕ What’s Brewing This Week:* Shopify News: Discover how Duplicate User Groups can speed up setup and streamline your workflows.* Agency Learnings: * SEO: What’s new with Bing and ChatGPT updates, and what they mean for your search strategy. * PPC: Proven tips to boost…
Nov 7, 2025 40% Annual Shopify Growth ft Toast'd | email, ads, trends, stock, customers & much more!
In this episode of Winning With Shopify, we have Jonnie from Toast’d back on the show, one year on! Jonnie shares the behind-the-scenes story of how Toast’d achieved an incredible 40% growth year , what it really takes to prepare for Black Friday and Valentine’s Day, and why timing and consistency are everything in eCommerce. We also dive into the power of gift cards, the challenges of seasonal trends, and Jonnie’s…
Nov 4, 2025 Tea Break Talks Ep.13: Smarter Tactics for Black Friday Success & Better Customer Experience
From customer experience secrets to Black Friday strategy insights, this episode is packed with real talk and practical takeaways for business owners who want to win smarter — not harder. We’re diving into: - How your post-purchase flow can make or break your repeat sales - The surprising health benefits of Blue Pomegranate Tea - Why gift sets and accurate recommendations boost ROI - Shopify’s cross-border selling…
Oct 31, 2025 SHOPIFY EXCLUSIVE: How to Find the Best Apps for Your Store (Ft. Shopify & Seguno)
What does Built For Shopify (BFS) really mean - and why is everyone talking about it? In this episode, we are joined by Shopify themselves and Seguno as we pull back the curtain on Shopify’s coveted BFS badge to reveal what it takes to earn it, why it matters, and how it helps merchants win big!Join us as we dive into: - What it means to win the BFS award and how merchants are thriving with BFS-approved apps- What…
Oct 21, 2025 Tea Break Talks Ep12: This Week’s Shopify Updates You Need to Know + Agency Secrets Revealed!
Grab your mug - it’s time for another Tea Break Talk ! This week, we’re diving into the latest Shopify updates , some powerful agency insights , and of course, finding out what tea Nick’s sipping while we chat. In this episode: Big news from the Shop app/channel More product variants = more opportunities A dedicated refund system that’ll make your life easier …and plenty more fresh features to get excited about! 🤝…
Oct 17, 2025 FRIDAY REWIND: How Snaffling Pig's Revenue DOUBLED In 1 Year!
This week, we’re taking a trip back to this time last year, when we were joined by George Wells, formerly the Head of Marketing at Snaffling Pig. We first discovered Snaffling Pig when they appeared on the Lightning 50 list of fastest-growing Shopify brands in 2021 - and they’ve continued to make waves ever since! In this episode, George shares insights on Shopify growth strategies and how Snaffling Pig continues…
Oct 10, 2025 Get Peak Ready! Pre-Holiday Strategies Revealed with Seguno & Spec Digital
The holidays are coming and we’re getting you peak-season ready! To view the full presentation and accompanying slides, check out the webinar on YouTube here: https://youtu.be/BsEOw-UzVug This week we are sharing our recent webinar from the brilliant minds at Seguno and Spec Digital to unpack everything you need to nail your pre-peak strategy. We cover how to boost your customer acquisition game, to crafting…
Oct 3, 2025 23 Unmissable Steps to Help You Scale Peak Profitably!
The holidays can make or break your eCommerce year - so in this episode Nick covers 23 practical strategies to help you scale your Shopify store when it matters most! From mastering unboxing videos to pivoting your PPC and SEO keywords for holiday shoppers, we cover everything you need to maximise traffic and conversions. You’ll learn: How to avoid triggering email spam filters and keep your campaigns landing in…
Oct 1, 2025 Tea Break Talks Ep11: Explore Bing’s Exciting New Ads & Prep for BFCM in Our Webinar!
This week, let’s all take a deep breath before we dive in. 🌿Grab your tea of choice and settle in, because Nick kicks things off with two thought-provoking quotes to set the tone.Here’s what’s on the agenda:- Our next Webinar on 8th October 2025 to help you prep for Cyber Weekend! Reserve your place here: https://us02web.zoom.us/webinar/register/WN_bso7r8_qQoC0V7cEmFK5SA#/registration - The new and exciting…
Sep 26, 2025 Shopify Growth Tips from Oreo, Mars & More | Lessons from Ecom Expo 2024
With the Ecommerce Expo happening this week, we’re taking a moment to look back at Ecom Expo 2024 - one year on. We’ll revisit the key lessons and insights shared by our nine expert speakers.In this recap, we highlight the best moments and top growth strategies from the event that are still relevant today, designed to help you scale your Shopify brand. Our host, Liv, is joined by leading experts from some of the…
Sep 23, 2025 Tea Break Talks Ep10: SEO & PPC Tips + How to Lift AOV by 50%!
This week Nick is starting the episode a little differently!We’ve packed this one with:✅ The latest Shopify news you need to know✅ A quick spotlight on our partners✅ Fresh SEO & PPC tips to help you boost revenue✅ An inspiring quote of the week✅ Two exciting community events you’ll want to be part of✅ A game-changing strategy on how to increase your average order value by 50% through discounts!Grab your cuppa -…
Sep 19, 2025 How To Use Expert Data To Scale Your Tiktok Ads
In this episode, we sit down with Hiren to explore the fast-growing world of TikTok advertising. We discuss how TikTok has become a powerful platform for paid advertising and break down the traits that make ads perform at the highest level. Hiren shares practical tips for getting started on a tight budget, insight into what margins look like on the platform, and how tools like Anstrex can help marketers stay ahead…
Sep 16, 2025 Tea Break Talks Ep9: Shopify Launch Check, China Warehousing Updates, & Ecommerce Expo
This week’s episode is packed tighter than a tea bag! Here’s what’s brewing: A standout quote of the week from Nick’s agency, Spec Fresh Shopify news: all about the new Shopify Launch Check A peek at upcoming events - we’re featuring at Ecommerce Expo next week! Global update: China expands warehousing across the UK & Europe Key partner updates you won’t want to miss Our quick-fire Quivier to test your…
Sep 12, 2025 Shopify SEO Masterclass: Your 2025 Guide To Doing SEO on Shopify
SEO doesn’t have to be complicated! In this episode, Nick shares simple, actionable ways to boost your store’s traffic and sales. From speeding up your site and fixing slow images to handling vendor pages and keeping up with Google’s latest changes, you’ll learn the essentials every store owner needs. We also uncover the biggest SEO mistakes brands are making, plus off-site strategies and link-building tips to help…
Sep 9, 2025 Tea Break Talks Ep8: SEO Learnings & the Shopify Crawler Update You’ve Been Waiting For!
Brew in hand? This week on your tea break Nick shares: A quote to spark fresh thinking and keep you inspired Big takeaways from our SEO & PPC adventures (plus a few exciting surprises) Shopify update of the week: Finally we can white list crawler tools on Shopify! And of course, our weekly quivia to test your knowledge Short, sharp, and full of flavour - the perfect break to fuel your week!
Sep 5, 2025 HOW, IF & WHEN To Discount! The Complete Shopify Discounting Guide - Ft Seguno
In this episode, we are joined by Cara from Seguno, who shares the smart strategies for using discounts that work, without cutting into profits! We cover when to discount, how to create unique codes, automating sales emails, boosting order value, and why positioning matters just as much as the offer itself. Plus, we’ll explore student, friends, and affiliate discounts that work. Check out the full discounting…
Sep 2, 2025 Tuesday Tea Break Talks Ep7: Shopify News & Ideas for Growing Smarter
Pop the kettle on and join us for this week’s brew of insights and inspiration! On the menu:- A thought-provoking quote to stir your imagination- Fresh Shopify news served hot - Partner updates with a splash of flavour- Lessons steeped in experience from inside our agency - And, of course, our weekly quivier - a quick shot of fun to keep things funWhether you’re sipping for the wisdom, the stories, or just the…
Aug 29, 2025 From Chaotic Shopify Loss To Profitable Lean Machine - Harnessing Your Store Finances For Growth!
In this episode of Winning With Shopify, we sit down with Jason, the CEO of Bookkeep, to dive deep into the financial foundations every Shopify merchant needs to master. From single-location shops to multi-store, multi-currency operations, Jason shares expert insights on how to keep your books clean, accurate, and ready for growth. We’ll cover: 0:00 In today’s episode 1:34 Introducing Jason from Bookkeep 3:45 Why…
Aug 22, 2025 From Day Job to Luxury Global Footwear Brand. The Maguire Shoe's Story
In this episode of Winning With Shopify, we sit down with Myriam, the inspiring co-founder of Maguire Shoes, who quit the 9-5 and followed her passion to build a thriving footwear brand on Shopify. She spills the secrets behind her journey - from crowdfunding success and expanding her product range, to cracking the code on customer acquisition and nailing the perfect fit for her shoppers. We’ll also dive into how…
Aug 19, 2025 Tuesday Tea Break Talks Ep6: From Brand Voice to Big Wins!
Pour yourself a cuppa and get comfy - this week we’re serving up: Freshly brewed Shopify updates Stirring up your brand’s tone of voice Piping-hot marketing lessons from our agency A splash of partner news Whether you’re here to spill the tea, sip on insights, or just dunk a few biscuits, this week’s talk is steeped with flavour, fun, and a dash of wisdom. ☕✨ Check out JudgeMe here:…
Aug 15, 2025 Purpose-Driven Marketing & Ecommerce Brand Growth with Conscious Skincare
Dive into the world of purpose-driven business with Rebecca from Conscious Skincare! In this episode, we uncover the secrets behind building a thriving plant-based skincare brand in today’s competitive market. Rebecca shares her journey of blending science, creativity, and heart into every product, plus actionable strategies for standing out, marketing with authenticity, and navigating the #1 challenge facing…
Aug 12, 2025 Tuesday Tea Break Talks #005 From The Cotswolds: Shopify News & Marketing Insights!
Grab your mug and settle in - this week’s episode comes with a scenic twist as Nick takes his tea time straight from the charming Cotswolds. On the menu: ☕ Tea of the Week – find out what’s brewing in Nick’s cup. 🛒 Shopify News – the freshest updates from the world of e-commerce. 🤝 Partner Updates – the latest from our friends and collaborators. 📚 Agency Learnings – real-world insights from our day-to-day work.…
Aug 8, 2025 AI in Ecommerce: The Good, the Bad & the Game-Changing! Ft Look Fabulous Forever
Today we’re taking all about AI. How brand are using it, how brands aren’t using it, and how AI is changing! We are joined by the brilliant Managing Director of Look Fabulous Forever, Janis Thomas. Janis share her philosophy towards AI and how her forward thinking team is utilising it and not using it. From content marketing tips to the truth about AI search credibility, this episode is packed with insights for any…
Aug 5, 2025 Tuesday Tea Break Talks: Facts, Truths, and Big PPC Mistakes
In our forth installment of Tuesday Tea Break Talks, Nick is sipping on a refreshing peppermint tea as we dive into a community-sourced Quote of the Week, share the latest updates from Shopify, highlight exciting partner news, and share learnings from his team.Plus, Nick introduces his very first 'Quivia'– a trivia fact presented as a question!These short and snappy episodes are designed to bring you extra value…
Aug 1, 2025 Top Moments You Can’t Miss From The Past 3 Months!
This week, we're bringing you a special highlight reel of the most insightful, inspiring, and actionable moments from the past three months of the podcast! Whether you're new to the show or a long-time listener, this episode is packed with value from industry-leading guests, successful brand founders, and expert marketers who’ve shared their best strategies for growing and scaling Shopify brands. You’ll hear…
Jul 29, 2025 Tuesday Tea Break Talks Ep 3: Shopify News, Partner Perks & Marketing Insights!
Welcome to the third edition of our Tuesday Tea Break Talks - your mid-weekly pick me up packed with goodness!In this week’s episode we cover:- What’s new with Shopify- Partner perks and discounts- Marketing insights from our expert team- A quote to keep you inspiredThese bite-sized episodes are crafted to add extra value to the podcast and help you keep growing.Share your biggest takeaway in the comments, what…
Jul 25, 2025 Scaling Peaks & Profit: Hyperlite Mountain Gear’s Multi-Million $ Growth Story!
In this action-packed episode of Winning With Shopify, we go off the beaten path with pioneer Mike St. Pierre, Founder of Hyperlite Mountain Gear, and Jackie Homan, their genius Marketing Director. From a spark of inspiration in the backcountry to building one of the most innovative outdoor brands in the game, Mike shares the wild story behind Hyperlite’s founding. Jackie joins to unpack the clever marketing moves…
Jul 22, 2025 Tuesday Tea Break Talks Ep 2: Shopify Updates, SEM Marketing Tips & Thinking Smarter To Achieve More
Welcome to the second episode of Tuesday Tea Break Talks - your new weekly dose of motivation, Shopify news, current opportunities, exclusive offers from top tech platforms, upcoming events, expert marketing insights, and a fun fact of the week! This week we share Shopify updates, news from our partners, 6 learnings from our PPC & SEO teams! These episodes are designed to bring even more value to the podcast…
Jul 18, 2025 5x Your Revenue! How To Harness Google Ads (PPC) Data For Profitable Revenue Growth
This week on Winning With Shopify, Nick shares real-world case studies straight from his awesome PPC team! Whether you're spending big on ads or just getting started, this episode is packed with strategies & tips to boost performance and increase your ROI. Inside the episode: 0:00 What to expect in this episode 3:45 Is Google Shopping the best channel for sales? 8:11 Are you maximising your customer…
Jul 15, 2025 Tuesday Talks - Episode #001
Welcome to the very first episode of Tuesday Talks - your new weekly dose of motivation, Shopify news and updates, current opportunities, exclusive offers from top tech platforms, upcoming events, expert marketing insights, and a fun fact of the week! These episodes are designed to bring even more value to the podcast and support your continued growth. Drop your biggest takeaway in the comments – we’d love to hear…
Jul 11, 2025 Unmissable Advice - How To Create A Deliciously Profitable Chocolate Brand!
In this deliciously insightful episode, we sit down with Parul from Dandelion Chocolate, who shares how they are blending heart, strategy, and cocoa to stand out in the busy chocolate market. We dive into their journey of transitioning from a charming in-store experience to learning how to build a dynamic online presence when COVID hit. Nick also finds out where the biggest opportunities are right now for Shopify…
Jul 4, 2025 The Critical AI Opportunities Your Brand Is Missing in Customer Service
This week we're diving into the customer service AI revolution with Jacob from Tidio, the customer service platform that's shaking up how brands talk to their customers. From smart chatbots to AI-powered emails, we're exploring how AI is transforming customer service - and what that means for real human agents. Can AI really be personal? Can it sell? Should we trust it with sensitive info? Tune in to…
Jun 27, 2025 Sales Tax Survival Guide for Shopify Sellers - Featuring TaxCloud
Are you a Shopify store owner feeling overwhelmed by sales tax rules? In this must-listen episode, we sit down with Ryan Pinkham, VP of Go-to-Market at TaxCloud, to unpack the most critical sales tax issues eCommerce entrepreneurs face. We'll dive into: ✅ Whether Shopify calculates your tax return — and what it doesn't do ✅ Why marketplaces like Amazon and Etsy change the tax game ✅ How to stay compliant…
Jun 20, 2025 Winning Products, Smarter Tools, and Dropshipping That Works - Ft Zik Analytics
In this episode, we dive into the story of Nahar Geva, founder of Zik Analytics, and how his journey shaped a powerful tool in e-commerce today! Nahar shares how sourcing products & dropshipping has changed, and where the opportunities are right now. Why a strong USP is key to standing out, and how AI can streamline your business operations. We also touch on how dropshippers can create a solid brand experience,…
Jun 13, 2025 The Shopify Tech You Need To Fuel Business Growth! Ft Rebel Cheese
In this episode, we sit down with Paul Arellanes, the CTO at Rebel Cheese, to explore how a seasoned tech leader with roots in IBM, NXP, and Amazon found his calling in the plant-based food world. We cover: - Why Rebel Cheese's Shark Tank moment was just the beginning. - Paul's philosophy on building & scaling a DTC tech stack on Shopify, while keeping costs in check and customer experience front and…
Jun 6, 2025 Crushing It with Email: Achieving Success With Seguno Through a Rebrand
This week, we sit down with Brian Krug from Seguno and Brian Holmes of Burton Goods to unpack an honest story of restarting a business again from the ground up. Why would anyone start over? Brian Holmes shares why he hit reset, and how he’s introducing Burton Goods to a fresh audience - starting with the email inbox. Both Brians dive deep into email strategy for new brands, what it really takes to build…
May 30, 2025 World #1 SEO App’s Shopify Essentials & Featuring in Google’s AI Results
This week we are joined by our brand new sponsors, Yoast! Yoast has helped over 13 MILLION sites with their SEO. So, in this episode we discuss the ESSENTIAL SEO TIPS every Shopify store should be doing right now. From the biggest “dos” and “donts” to shaping product pages, blog content, and overall site structure. In 2025 SEO isn’t just about stuffing keywords. We explore the importance of intent-driven content,…
May 23, 2025 Purpose Meets Profit: SAA Clothing’s £50K Shopify Launch Success!
In this episode, we sit down with James Hunt, the visionary founder behind SAA Clothing to uncover the heart, hustle, and high stakes of building a purpose-driven fashion brand. In this episode we cover: 👕 What really sets SAA Clothing apart? 💡 How it all began - from one idea to a £50K opening weekend 🧠 Creating meaningful job opportunities for neurodivergent individuals ⚖️ Balancing passion with profit in a…
May 16, 2025 How to Sell Out Using Email and TikTok – The XXL Scrunchie Shopify Story
What do you get when you mix a talented artist, a single scrunchie, and a Christmas gift? You get Tina, the powerhouse founder behind XXL Scrunchie & Co, sharing her incredible story of building a standout brand in a crowded market - one giant scrunchie at a time! In this exciting episode, Tina shares: ✨ How she started her business with just a scrunchie 📈 The strategies that helped XXL Scrunchie grow into a…
May 2, 2025 Save 40% On Stock Costs To Combat The Tariffs!
This week we talk all things global product sourcing! Nick is joined by Anthony, the Founder of Cavela, a sourcing partner helping modern eCommerce brands navigate today’s supply chain challenges. We break down the biggest issues facing Shopify brands, including rising tariffs, inconsistent supplier quality, and the hidden costs of poor diversification. You’ll learn actionable strategies for matching product…
Apr 25, 2025 6 Months of Shopify Wins (While Nick’s on Baby Break)!
This week, we're mixing things up! Nick has just become a brand new dad and whilst he’s adjusting to dad life, we’ve collated some of the most impactful moments from the past 6 months. Chapters: 0:00 Introduction 0:52 Simple Tweaks To 2X Your Shopify Sales Fast! 7:48 Increase Your Revenue 108% 14:13 Influencer Gifting - The Low Cost Strategy 20:54 Blueprint to Ecom Growth in 2025 23:10 Gaining 500,000…
Apr 18, 2025 99% of Visitors Don’t Buy… Here’s How To Change That!
In this episode, Nick breaks down exactly how to improve your conversion rate in practical, actionable ways. We uncover five powerful conversion rate tips that can make an immediate impact on your results! Plus, Nick has a CRO challenge designed to push your strategy further and help you implement what you’ve learned right away. Let’s get optimising! Want to work with Nick? Get in touch here -…
Apr 11, 2025 E-Commerce Marketing That Actually Works in 2025! (with Look Fabulous Forever)
In this episode, we spill the tea on how e-commerce has changed over the past two years. What’s working, what’s not, and what you should definitely stop doing. Nick is joined by ecommerce legend, Janis Thomas - Managing Director of Look Fabulous Forever. Janis shares why mixing tangible marketing methods with the intangible magic of storytelling is the secret to building your brand. We also get into the…
Apr 4, 2025 SEO For Shopify - How Bare Kind Competing Against The Giants!
Ready to learn how to rank second on Google? We are joined by Andrew, CEO of Bare Kind to share how they have recently ranked second within their niche, and shares how you can win with SEO in 2025! We’ll uncover: 4:16 Creating A Brand That Cares 8:50 How To Rank Second On Google 13:33 The Winning SEO Formula for Things Outside The Obvious 21:28 How To Optimise SEO Content 29:32 Creating A Legitimate Brand 33:51…
Mar 28, 2025 How To Start & Scale A Fashion Brand With No Budget!
In this episode, we sit down with Isabel, the founder of Akalia, to share her journey of bootstrapping a thriving fashion brand. She shares the key principles behind standing out in the competitive fashion industry, designing products that sell, and building a profitable business from the ground up. We also explore the evolving landscape of social media, the strategies behind creating a powerful affiliate marketing…
Mar 14, 2025 5 Simple Tweaks to 2X Your Shopify Sales - Fast!
Want to double your Shopify revenue? In this episode, we’re breaking down five powerful strategies that can transform your store’s profitability fast. We’ll cover: 2:19 Six things to double your revenue overnight with Shopify 5:10 How to improve your Product Pages on Google Shopping 12:38 The secret to doubling your product prices without losing revenue 16:11 How to actually WIN with pre-order 19:50 The #1 payment…
Mar 7, 2025 Why Your SEO Sucks & What You Should Be Doing About It!
This week Nick shares actionable insights to help you optimise your website for SEO and CRO. In this episode, we explore: 2:27 Key considerations when optimising SEO and CRO 4:21 The importance of seamless communication across teams 7:06 How to drive and analyse A/B tests for better decision-making 11:16 How to integrate Blog Content with SEO 15:58 How to manage Inventory on Shopify 16:44 Choosing the right site…
Feb 21, 2025 Spinning Waste into Wealth: The Buffalo Wool Co’s Shopify Growth Story
In this episode, we sit down with Ron Miskin, co-founder of The Buffalo Wool Co, to explore the journey of building a unique and thriving business. Ron shares how prioritising healthy processes has led to a sustainable and successful company, the strategies that helped double sales during COVID, and the evolution of their product range over time. We also dive into the power of customer reviews, uncover the best…
Feb 14, 2025 Increase Your Revenue 108% - The Secret Strategy That Shopify Brands Are Utilising
Ready to take your Shopify store to the next level? This week we are joined by Sabir Semerkant, a seasoned e-commerce strategist. From co-founding VaynerCommerce with Gary Vaynerchuk, to scaling online businesses independently, Sabir has a wealth of knowledge. In this episode, Sabir shares his insights on how to grow your business using the latest Shopify innovations and offers an integrated guide to selling…
Feb 7, 2025 The Future of Trust: Evolving Product & Customer Reviews in 2025
In 2025, product reviews are more than just star ratings—they’re the foundation of trust in e-commerce. In this podcast, Nick is joined by Neil Bayton from JudgeMe, as they explore how product reviews are evolving in 2025 and why you need to review your reviews! We’ll dive into how to build trust on your website and uncover the real reason your customers buy your products. Plus, what’s the worst review for your…
Jan 31, 2025 Harnessing Ecommerce With A Physical Store - Bobo Design Studio's Amazing Shopify Story
In today’s fast-paced world, building a real connection with your customers is more important than ever! In this episode we are joined by one of our very own amazing community member’s, Angie Chua from Bobo Design Studio. Join Angie & Nick as we explore the secrets of building one-to-one relationships with your customers, and creating real-time feedback loops. We also discuss blending eCommerce with…
Jan 24, 2025 Blueprint to Ecom Growth in 2025: Honest Ecommerce x WWS Special
This week is an Honest Ecommerce x Winning With Shopify special as we are joined by Chase Clymer! This episode is packed with actionable insights and straight talk about what to expect in 2025. We’ll kick things off with a review of Black Friday and Cyber Monday, unpacking lessons learned from the biggest shopping events of 2024. Nick & Chase then tackle the major challenges facing e-commerce in 2025 and share…
Jan 17, 2025 Ecommerce in 2025: Expert Insights with Laurence Turner from Bloomberg
Laurence Turner from Bloomberg joins us to unpack the crucial economic landscape retailers need to watch in 2025! Nick and Laurence explore the key differences between the US and UK markets and how these shifts are impacting global supply chains and tariffs. From the changing dynamics of the UK consumer market to the evolving strategies for product pricing in uncertain times. We discuss where the biggest…
Jan 10, 2025 How One Fateful Tweet Snowballed into a Thriving Shopify Business!
For our first episode of the year, we’re excited to welcome David Lindahl, Founder of Rainier Watch. David has an incredible story about how a single tweet led to the creation of his successful Shopify business! Join Nick and David as they explore practical strategies for scaling your business in 2025 and beyond. Learn how to optimise operations with ChatGPT, run effective email campaigns, and harness customer…
Dec 20, 2024 Wrapping Up An Epic 2024, In Style!
In our FINAL episode of the year, we take a look back at some of the standout moments that made this year so special! A massive thank you for tuning in—this show would mean nothing without our awesome WWS Community and we’ve got even bigger things in store for you in 2025! Wishing you a Merry Christmas, and we can’t wait to see you in 2025! Key takeaways: 0:00 A BIG Thank You 6:02 How To Effectively Use Discounting…
Dec 13, 2024 JAW DROPPING BFCM Lessons from Shopify To Take Into Next Year!
For the first time EVER there was a major difference between the US and UK markets over Black Friday weekend! With it being one of the best in the US and one of the worst in the UK, in this episode Nick breaks down the jaw-dropping Black Friday insights that can elevate your e-commerce game and help you win for next year! Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways:…
Dec 6, 2024 How To Scale a Unique, Zero Stock, £8m Business to £20m+
This week we are joined by James Kearns, Managing Director of Rapanui Clothing. Rapanui is a sustainable, print-on-demand, fashion brand based in the Isle Of Wight. James and Nick share how to align your Shopify business with sustainability practices that not only benefit the environment but also resonate with today’s conscious consumers for scale. James also shares his insights on how to scale from £8 million to…
Nov 29, 2024 Influencer Gifting - The Low-Cost Strategy To Grow Your Shopify Store!
Influencer gifting has become one of the most talked-about strategies in modern marketing, but how does it actually work? And how can brands make the most of it?! In this episode, we dive deep into the world of influencer gifting and explore its potential with Brett Owens, Founder of Afluencer. Nick & Brett cover the essentials of influencer gifting as a marketing strategy, including how it works and how brands…
Nov 22, 2024 Building a 250x Margin Business & Becoming The Face of Shopify’s Ad Campaigns!
In this episode we are joined by Hannah Perry, Owner of Floof Cotton Candy. Hannah shares her incredible journey of founding Floof, creating outstandingly unique products, going viral, getting featured by Shopify themselves, and growing her team! Tune into this episode to find out more about developing unique products, the power of organic marketing, how to manage full time staff, and how to manage a small growing…
Nov 15, 2024 500,000 Followers - No Ads! Scaling a Shopify Brand Through Organic Social
This week we are joined by the very inspiring, Brianca Thorton, Owner of Bellis Botanicals. Brianca started Bellis Botanicals in April 2022 and in that time has turned her passion for craft and making nature inspired polymer clay and resin pieces into a business with almost 500,000 followers! Brianca is a storyteller showing the behind the scenes of running a creative business, and in this episode shares how she…
Nov 8, 2024 How To Prep Your Inventory For Peak!
This week we are joined by EJ Ekhato from Inventory Planner to share insights on how to prep your inventory for peak! EJ & Nick discuss; - Optimising your inventory purchasing - Stop guessing inventory & start using data - Want to increase your profit? Talk to your vendors! - Inventory strategies for PEAK - Getting sales without having any stock - How to plan for post-peak & how to put your plan into…
Nov 1, 2024 TikTok Strategy For Shopify Brands - Masterclass With Megan @ Volashes
This week we are joined by Megan, Founder of Volashes. Volashes are a handcrafted eyelash brand that was founded in 2017 and moved to selling products online during the 2020 pandemic. In this episode Megan shares the top 7 secrets to growing your brands social media following and get MILLIONS of views across your content organically. If you are looking to understand which social channels to focus on and reach more…
Oct 25, 2024 Top Shopify Growth Strategies: How To Market Unsexy Products!
This week we are joined by an outstanding brand that was listed on the Lightning 50 list of fastest growing Shopify brands in 2021! Nick is joined by Mikayla Moulton, Director of Marketing at trueCABLE. They dive into the methods trueCABLE have been using over the past few years to drive the highest ROI and scale their brand fast & sustainably! Whether you're looking to refine your marketing methods or…
Oct 18, 2024 Social Growth Strategy: Creating 2 Years Of Shopify Sales From ONE Post!
This week we are joined by Kim, Founder of Kim's Custom Caps, to share her inspiring story of how she founded her creative business and grew her brand through social media! Kim's story is incredibly inspiring - she started created crafts and after some time decided to niche in making custom graduation caps. Soon after, her content was reposted by Instagram themselves to 80 MILLION followers! Since then…
Oct 14, 2024 Ecom Expo 2024 Insights: Tips for Shopify Success
In this episode we are doing something a little different... We recap and bring you the best bits from the Ecom Expo 2024, sharing marketing growth tips to help you grow your Shopify brand. Our host, Liv, speaks with the expert minds from UK leading brands such as Oreo, Mars Wrigley, Pizza Pilgrims, Lucky Saint, Rapanui and many more! Whether you're a seasoned Shopify store owner or just getting started, these…
Oct 4, 2024 Shopify Growth Strategies: How Snaffling Pig's Revenue DOUBLED In 1 Year!
We first came across Snaffling Pig when they were featured in the Lightning 50 list of fastest growing Shopify brands of 2021! Years on we are joined by their Head Of Marketing, George Wells, to discuss Shopify growth strategies and how Snaffling Pig has continue to grow and evolve in this ever changing landscape. In this episode Nick and George cover what is the secret sauce to success, how to know if your…
Sep 20, 2024 Shopify SEO - 10 Easily Fixable Things, Missed By Most Brands. Get Ahead Now!
In this episode Nick is joined by SEO consultant, Kieran Layton, from Spec Digital, to uncover the 10 things every brand is missing and can easily fix! From optimising product pages and collections to improving page speed and tracking, we discuss the most common SEO mistakes brands make and how to fix them. Learn how to improve your store's visibility on search engines, increase organic traffic, and boost…
Sep 13, 2024 Maximising Shopify Sales with Paid Ads & Email: A Winning Combination With Portland Leather Goods
This week we are joined by the legendary MacCoy Merkley, CMO of Portland Leather Goods. MacCoy came on the show a couple of years ago to share how they grew an email list from 600,000 to 1.5million in 4 months. In this episode, MacCoy and Nick discuss how to expand your Shopify store by combining the power of paid advertising with strategic email marketing techniques. We break down the best practices for…
Sep 6, 2024 Micro Influencer Marketing: A Profitable Approach to Building a Shopify Brand
In this episode we are joined by Adam Rosencrans from 2 Fur Doodie to explore the power of Micro Influencer Marketing! Nick and Adam discover how partnering with micro influencers can become a profitable strategy for building and scaling your Shopify brand. They break down the key benefits of micro influencer marketing, from cost-effective campaigns to authentic audience engagement. Learn how to identify the right…
Aug 30, 2024 Shopify Advertising On Google; 3 Strategies To Scale Profitably!
This week we are joined by PPC Expert, Dan Martin, from Spec to dive into Advertising your Shopify store on Google profitably! We break down three powerful strategies that will help you maximise your ad spend, drive high-quality traffic, and boost your sales without breaking the bank. Learn how to optimise your campaigns for better ROI, target the right audiences, and leverage Google’s advanced tools to stay ahead…
Aug 23, 2024 Shopify Store Setup To Scaling Internationally - How Clay Imports Are Growing an Online Empire
In this episode we are joined by Nick Barreiro from Clay Imports. Nick came on last year to share the story of Clay Imports. Over the last 12 months, they have been transitioning from a brick and mortar store, to developing their Shopify store to satisfy customers without relying on human support! This has been achieved through customer specific information based on customer login and tailoring the customer's…
Aug 19, 2024 Shopify Store With Purpose: Funding 6500 Therapy Sessions & Counting!
In this episode we share the inspiring story of Ben, Founder of Wirth Hats a Shopify store that has funded over 6,500 therapy sessions to date, showcasing the power of combining commerce with compassion. Learn how to build a purpose-driven Shopify store that not only drives sales but also makes a significant social impact. Discover the strategies behind creating a brand that resonates with conscious consumers and…
Aug 9, 2024 Shopify Growth Strategy 2024 - 10x Your Sales By Nailing 3 Simple Things
In this episode, we reveal the top three areas to skyrocket your Shopify store's growth in the upcoming year! 1. Defining your customer, understanding why they buy and building your brand around them. 2. Properly understanding profit, during the age of attribution confusion and better managing stock to boost profit. 3. Mastering email marketing to get repeat orders. Most brands project what they want to,…
Aug 2, 2024 A Mouthwatering Guide to Creating a Winning Online Food Store!
This week is your ultimate guide to scaling your food business online! We are joined by Peter Pham, Founder of Phamily Eats to share his story of starting and scaling PhamilyEats into the full time food store it is today. Discover proven strategies for optimising your food store, from selecting the best food products to creating mouth-watering product pages that convert. Learn how to navigate logistics, manage…
Jul 26, 2024 Shopify Email Automation: Get x3 Uplift From Your Email Marketing
In this episode we are joined by Brian Krug from Seguno - Email Marketing Automation Software for Shopify. Discover how to maximise your sales and customer engagement with email automation strategies tailored for your Shopify store in 2024! Learn to create personalised, timely email campaigns that drive conversions and build customer loyalty on the lead up to peak shopping periods. We'll cover everything from…
Jul 19, 2024 The Ultimate 2024 Influencer Strategy For Your Shopify Store!
Discover how to harness the power of influencers and micro-influencers to elevate your brand and drive sales on Shopify in 2024! Learn to identify the right influencers, craft compelling campaigns, and measure your ROI effectively. We'll explore the newest strategies for building authentic relationships and leveraging influencer content to engage your target audience. Whether you're new to influencer…
Jul 12, 2024 Shopify Dropshipping 2024: 3 Steps To Success For Your Store
In 2024 many of us believe Shopify dropshipping is not a lucrative business model anymore. However, it can be extremely successful if done correctly! In this episode, Nick dives deep into the world of Shopify dropshipping in 2024 with 3 steps to success for your store! Learn the latest strategies to select winning products, build a reliable supply chain, and optimise your store for maximum conversions. Whether…
Jul 5, 2024 Shopify Inventory Management: Dominate Peak Season With These Proven Strategies!
In this episode, we delve into How To Manage Your Shopify Inventory To WIN During Peak with expert insights from Inventory Planner. Discover essential strategies for mastering Shopify inventory management, ensuring you stay ahead during high-demand periods. Learn how to optimise stock levels, forecast demand accurately, and avoid common pitfalls that can disrupt your sales. Whether you're gearing up for the…
Jun 28, 2024 Double Your Shopify Revenue In 5 Simple Steps
With having worked with almost 2000 brands throughout his career, Nick shares the steps that are helping brands win right now! In this episode we explore why customers buy your products and how to harness the power of customer data to boost your sales. Discover the truth about increasing sales and learn actionable strategies to elevate your Shopify store's average order value. Dive into the world of AI product…
Jun 21, 2024 From Banking To Bamboo Socks - Bare Kind’s Amazing Story
This week we are joined by Lucy and her inspiring story of founding Bare Kind. Bare Kind is a Bamboo sock company that save endangered animals. In this episode, we delve into key topics, including: - How Lucy Started & Grew Bare Kind. - Learn practical tips and strategies for running a sustainable and environmentally friendly business. - Understand the importance of Unique Selling Propositions and how they…
Jun 19, 2024 Our Biggest Ever Announcement…
In this episode we have a very special announcement! We have been working over the past 12 months to build a platform where you guys can be more involved in the community and increase the support you get from us (for free!). Three months ago we hired Lee Hazzard, and we are now proud to announce we are launching the Winning With Shopify Growth Hub: The new community for growing Shopify stores! It’s FREE to join, so…
Jun 14, 2024 Customers Aren’t Who You Think They Are! Interview With Jake @ Recycled Firefighter
This week we are joined by Shopify Merchant Jake Starr, Founder of Recycled Firefighter! Jake was a full-time firefighter working over 72 hours a week, when he realised that even with overtime pay I wasn't making enough money to support my growing family. With 10 years of firefighter experience under his belt it was time to venture into something new, teaching himself how to sew, and grew his Shopify business…
Jun 7, 2024 Major Google Leak! Your SEO Homework Just Changed
Google did a whoopsie! This week Nick is flying solo to dive into the disruptive Google leak that just dropped. Tune in as Nick shares insider insights on this major revelation and, most importantly, how you can win from it. Learn five actionable tips to boost your SEO, uncover six crucial rules for ranking high on Google, and explore the six key elements for effective site navigation, and much, much more!…
May 31, 2024 Gymshark's £8m To £200m Growth Adventure (from an SEO & PPC Perspective)!
This week we are joined back by the legendary marketing titan, Richard Chapple! From starting his career on the ground floor in a retail store, Richard worked his way up to becoming Head Of Marketing at Play.com, then onto Group eCommerce Director of THG, and later becoming CMO of Gymshark, helping them scale from £8million-£200million! Richard is now the Founder of The Growth Foundation helping high-potential…
May 24, 2024 10 CRO Changes Every Brand Needs To Make!
This is a pre-recorded webinar. If you want to see the visual version of the webinar on Youtube, then click here: https://youtu.be/qcA9QTUjugk Are you ready to take your user experience (UX) and conversion rates to the next level? Look no further! This exciting webinar is designed to equip you with the top 10 strategies to turbocharge your website's performance. Presented by the renowned UX expert, Ben Burgess…
May 17, 2024 The Truth: Why Brands Hit a Brick Wall With Growth
Join Nick this week as he uncovers why brands are hitting a brick wall and the 7 things you can do to overcome them! Nick shares the truth behind successful business operations and how to find synergy between the marketing and finance teams. We'll discuss strategies for moving and improving tech stacks to stay ahead in the digital age, and discover how to diversify your marketing approach and double down on…
May 10, 2024 SEO - Cementing your Shopify Store at #1 on Google
This week are joined by Senior SEO Consultant, Rob Stanbury, to explore essential strategies to elevate & cement your Brand’s SEO position! From uncovering the five key focus areas in SEO to demonstrating relevance on your collection page, we provide actionable insights to help you climb the search engine rankings. Discover the power of buying guides and learn how to structure a user journey for maximum impact.…
May 3, 2024 Google Ads: 98% Of Web Visits Don't Buy. Here’s Why…
In this episode, we delve into the world of Google PPC marketing and share 10 invaluable tips to elevate your strategy. From split testing ad campaigns to managing revenue lag time on Google AdSense. Learn how to effectively target customer groups, optimize product categories, and identify your best and worst selling products. Discover the importance of analyzing product performance and margins, and how to support…
Apr 22, 2024 Optimize & Convert: A Guide To CRO Success With Ben Burgess
Join us this week as we are joined by Ben Burgess, Founder of Brand and Web Agency, Eleven, working with the likes of CocaCola, BBC, Simba, 3Mobile & many more! Nick and Ben unravel the four-step process of Conversion Rate Optimization, providing practical insights and actionable strategies to boost your website's performance. Discover the art of designing a flexible website that adapts seamlessly to…
Apr 12, 2024 10 UNMISSABLE Lessons For Working With Marketing Agencies!
This week, Nick delves into the daunting task of selecting the perfect marketing partner, offering expert advice and practical strategies. Join us as Nick shares the intricacies of agency selection, sharing insights on what to look for and how to make informed decisions. If you are struggling to find the right agency for your brand, or feel it’s a daunting task, this is the episode for you! Key takeaways: 0:00…
Apr 5, 2024 From 0 to $1m on Shopify - Your New Growth Strategy!
This week we are doing something a little different! Join us for an exciting online webinar where we'll reveal the secrets to skyrocketing your Shopify store's revenue! Whether you're just starting out or looking to take your business to the next level, this is the event for you. Learn from industry expert Caroline Balinska who has achieved incredible success on Shopify, going from zero to a whopping…
Mar 29, 2024 8 Unmissable Steps For 10x Growth on Shopify - You're Growth Plan
In this episode we are joined By Sabir Semerkant who has over 25 YEARS in the e-commerce space. Nick and Sabir discuss why bounce rate is the key KPI in e-commerce, and how to leverage effective marketing tactics to dominate the competitive landscape. Explore the art of pricing, utilizing promo codes effectively, and discover the secrets to engaging top-tier customers through crafting compelling story-based…
Mar 22, 2024 Unbox Your Inbox! Mastering Email Marketing Strategies with Jandre De Beer, CEO of V8 Media.
Join us this week as we sit down with Jandre De Beer, the CEO of V8 Media, to explore the ever-evolving landscape of email marketing! Discover the secrets to building a thriving business through Facebook advertising and ensuring your Google Ads get the green light. Learn the art of community-building in email marketing and how to harness the synergy between sales and marketing to propel your brand forward like a…
Mar 15, 2024 From Near Bankruptcy to Shopify Mastery! Tips, Tricks & Future Trends
In this episode, we are joined by Clayton Bates. Clayton has an inspiring journey from near bankruptcy in his first Shopify business, to Shopify success! We explore the highs and lows of online entrepreneurship, covering topics like overcoming near bankruptcy on Shopify, common business pitfalls, website optimization strategies, Google Ads review, data testing, and future trends like AI in business. Join us as we…
Mar 8, 2024 Crafting Ecom Success: EcomHannah’s Journey from Etsy to Shopify and Beyond
Join us this week on Winning With Shopify as we delve into the world of e-commerce with EcomHannah, an entrepreneur who has built her brand across multiple platforms including Shopify and Etsy. Discover Hannah's journey, from starting a YouTube channel to mastering the economics of e-commerce and crafting a SMART USP (Unique Selling Proposition). We'll explore the essential steps for completing sales…
Mar 1, 2024 How I Sold My Shopify Empire, Bought It Back, and Scored a Netflix Series: The Battlbox Journey
Join us in this episode as we explore the fascinating journey of Battlbox with CEO, John Roman. From selling the company in 2021 to buying it back in 2023, John shares the highs and lows. Including having their very own Netflix show, to a nail-biting moment when Facebook Ads were turned off before their biggest ever sales weekend, and saved by a user on Reddit! Discover John's insights on customer interaction,…
Feb 23, 2024 Unlocking E-Commerce Success: Strategies and Insights with Eugene from Factory Pure
This week we are joined by Eugene Ravitsky, Founder of Factory Pure . Eugene has been in the world of e-commerce for a number of years now and shares his insights, experiences and advice on identifying your businesses USP, the ways to communicate with your customers, writing the right content for your business and much more! Key takeaways: 0:00 Introduction 1:43 Welcoming Eugene from Factory Pure 5:58 The business…
Feb 14, 2024 How To Build An 8-Figure Shopify Business!
In this episode Nick is joined by Sean Reyes, the Founder of Shock Surplus - an eight figure business who are killing it on Shopify! Sean shares his journey and insights of how he started selling automotive parts with his step-dad at 7 years-old, to now having built an 8-figure automotive business years later! Key takeaways: 0:00 Introduction 1:52 Interview with Sean from Shock Surplus 6:58 Establishing the…
Feb 2, 2024 How To Automate Customer Engagement to Maximise Revenue!
Do you ever wonder how often you should be reaching out to your customers, sending them emails, SMS & promotions? Do you want to keep them up to date, but don’t want them to unsubscribe? Well in this episode we discuss how to measure and optimise your customers INTENT and how you can automate the perfect times to engage with customers to maximise revenue! Nick is joined by the Co-Founder & CEO of Omnisend,…
Jan 19, 2024 8 Epic Shopify Loyalty Programs Every Brand Should Consider!
This week on the show Nick shares the eight top Shopify Loyalty Programs that are working for Brands on Shopify right now! Nick shares an array of loyalty programs for you to try in your business, from examples working in fashion brands, beauty, and even alcohol brands! If you’re looking for inspiration on how to create loyalty programs that are working, this episode is not to be missed! Want to find out more about…
Jan 12, 2024 How To Run The Ultimate Shopify Loyalty Programme For Your Customers
This week on the show, we are joined by loyalty expert, Jason Leader. Jason and Nick discuss the best loyalty strategies for 2024, two things to know before launching a new loyalty program, how to ask customers the right questions, how much to discount, how loyalty programs link with influencer marketing, and much, much more! If you’re looking to build your brands customer loyalty, but unsure where to start, this…
Jan 5, 2024 #1 Shopify Loyalty Program on G2 - Scale LTV The Right Way (Ft Fiona Stevens)
It’s a brand new year and a brand new series all around building customer loyalty! In this episode we are joined by industry expert and #1 Shopify Loyalty Program voted by G2, Fiona Stevens from LoyaltyLion. Fiona is a loyalty marketing expert and in this episode, she shares some crucial insights, tips and knowledge on WHY you need to build customer loyalty in 2024, and HOW you can do it. If you’re looking to grow…
Dec 29, 2023 2023 Round up & What To Expect In 2024!
For the final episode of the year, we are doing something a little different! This week, Nick is doing a 2023 round up episode, sharing all of his insights from the past 12 months, the biggest things that have worked for brands this year, the biggest lessons learned on Shopify, best practises for the year ahead & what to expect going into 2024! Thank you to everyone that has tuned in this year and for being a…
Dec 22, 2023 Conversion Rate Optimisation Webinar - Boost Revenue From Your Existing Site Traffic!
This week we are doing something slightly different - Nick is joined by his colleague, Rob Stanbury, from Spec Digital, as they both host a webinar all about Conversion Rate Optimisation! In this episode Nick and Rob cover how to double your revenue, how to manage a low conversion rate website, the four sections of your e-commerce site, how to get more people to add to your shopping cart, and much, much more. If…
Dec 15, 2023 Telling Your Brand Story To Acquire More Customers - With Red Beard Creative
This week we are joined by Justin from Red Beard Creative. Justin is a Shopify and Brand expert expert working in the industry for the past 14 years! In this episode, Nick and Justin discuss brand identity, how to rest if your brand is resonating with your audience, ways to shift excess stock, coupons and discounts and the power of storytelling! Key takeaways: 0:00 Introduction 1:36 Introducing Justin 3:04 Brand…
Dec 8, 2023 The Power Of Rewarding and Incentivising Website Visitors - With Tyler Farley
This week we are joined by the one and only, Tyler Farley from Better Than Belts. Tyler has a really interesting story, starting his business through Kick-starter, raising 64% of our goal in one day, and going from strength to strength ever since. Nick and Tyler discuss how to talk to your customers, how e-commerce companies are using learning videos, how to manage data effectively, how to scale your company &…
Dec 1, 2023 Achieve a 33% Conversion Rate With a Learning Experience - Alialearn
A question we often get asked on the show is “how can I convert more website visitors?” So, this week is the start of a very exciting brand new series all about Conversion Rate Optimisation! In this episode we are joined by Cory Gill, the Founder of a Conversion Rate Optimisation platform, Alia. Cory shares his knowledge and wisdom in CRO and how you can turn more website visitors into customers! Key takeaways:…
Nov 28, 2023 The Art Of Content Creation To Engage Customers - With Michael Thomas (London Viewpoints)
In this episode we are joined by the incredibly knowledgeable, humble and all-round great guy, Michal Tomas, AKA London Viewpoints. Nick and Michal discuss How To Build a Campaign With a Brand, How To Work With Content Creators, Creating agreements with Content Creators/Influencers, The Art of Content Development, and much more! Key takeaways: 0:00 Introduction 1:24 Influencer Marketing With London Filmmaker,…
Nov 17, 2023 Taking Down The Cosmetic Giants, One Skin-Friendly Product At a Time - With Conscious Skincare
Have you wanted to work with Influencers but afraid of the pit falls and challenges you may face working with them? How can you create long term relationships with influencers & content creators? Do they work? How can measure if it’s working? These are all questions that we cover in this week’s episode with our very special guest, Rebecca Martin, CEO at Conscious Skincare! Rebecca started a Conscious Skincare…
Nov 10, 2023 Want To Work With Influencers? Here’s How - With Tripping Millennial
This week we are talking to Content Creator and Influencer, Rachael Levine from Tripping Millennial. Rachael & Nick discuss how to start a business on Youtube, How To Work With Influencers, How long you should be working with Influencer’s for, how to get more out of working with content creators and much, much more! If you’re curious to know the do’s and don’t of working with Influencers, this one is for you!…

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Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

About Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

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