Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners · January 5, 2024 · 47 min

#1 Shopify Loyalty Program on G2 - Scale LTV The Right Way (Ft Fiona Stevens)

It’s a brand new year and a brand new series all around building customer loyalty! In this episode we are joined by industry expert and #1 Shopify Loyalty Program voted by G2, Fiona Stevens from LoyaltyLion. Fiona is a loyalty marketing expert and in this episode, she shares some crucial insights, tips and knowledge on WHY you need to build customer loyalty in 2024, and HOW you can do it. If you’re looking to grow you business in 2024, this episode is for you! Want to find out more about LoyaltyLion? They are offering WWS listeners an exclusive 20% discount on the first year of any plan. To claim your free offer, go to loyaltylion.com/win Key takeaways: 0:00 Introduction 3:38 How to Engage with Shopify's Webinars 5:06 What is Loyalty in Business? 7:57 Loyalty Programs 13:53 Beyond Discounting: The Christian Brand 15:37 Brand Value Destruction 17:29 Black Friday Marketing: Over- discounting 21:24 Build Loyalty Through Social Media 25:23 The challenge of marketing on a web page 27:05 How to Plan for Black Friday and Cyber Week in 2024 27:46 How to get that second order? 30:09 How to Win Back Customers in January 39:10 One of the biggest contributors to e-commerce growth is supermarkets 45:48 Content Creation to build loyalty 48:17 How to reach LoyaltyLion Website: https://winningwithshopify.com YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify TikTok: https://www.tiktok.com/@winningwithshopify Support the show