Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners · March 1, 2024 · 38 min

How I Sold My Shopify Empire, Bought It Back, and Scored a Netflix Series: The Battlbox Journey

Join us in this episode as we explore the fascinating journey of Battlbox with CEO, John Roman. From selling the company in 2021 to buying it back in 2023, John shares the highs and lows. Including having their very own Netflix show, to a nail-biting moment when Facebook Ads were turned off before their biggest ever sales weekend, and saved by a user on Reddit! Discover John's insights on customer interaction, influencer partnerships, marketing strategies, and the importance of understanding customer timelines. Key takeaways: 0:00 Introduction 2:00 Introducing BattlBox’s CEO, John Roman 4:12 Why BattlBox was successful 8:17 How To Grow a Business With Influencers 15:33 Don't Be Greedy or Selfish 17:29 How To Win With Your First Influencer 20:01 How To Build a Search Business With Facebook Ads and Google Ads 26:48 How Do You Manage Internal Customer Relations 32:48 How Do You Come Up With Content For Your Company? 38:37 How To Acquire Customers Today BattlBox: https://www.battlbox.com/ Check out Omnisend here: https://your.omnisend.com/winningwithshopify Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the show