Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners · April 11, 2025 · 44 min
E-Commerce Marketing That Actually Works in 2025! (with Look Fabulous Forever)
In this episode, we spill the tea on how e-commerce has changed over the past two years. What’s working, what’s not, and what you should definitely stop doing. Nick is joined by ecommerce legend, Janis Thomas - Managing Director of Look Fabulous Forever. Janis shares why mixing tangible marketing methods with the intangible magic of storytelling is the secret to building your brand. We also get into the nitty-gritty of building lead gen campaigns that work, and where the opportunities are with AI right now. Also if you're still wondering how to talk to your customers or how to market your business through YouTube, we cover this too! Connect with Janis here: https://www.linkedin.com/in/janisthomas Key Takeaways: 0:00 About Janis Thomas 3:06 How E-commerce Has Changed In the Past 2 Years 7:58 The Importance Of Doing Both Tangible & Intangible Marketing Methods 11:18 How to Build a Lead Generation Campaign 13:41 Where's AI Working & Not Working for Your Business? 17:09 How Much of Your Business Is Adapting To the Future 25:14 The Challenges In Business Right Now 29:45 How To Talk To Your Customers 37:33 How To Win With Youtube Marketing Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Check out our awesome sponsors! If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show