Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners · May 16, 2025 · 37 min
How to Sell Out Using Email and TikTok – The XXL Scrunchie Shopify Story
What do you get when you mix a talented artist, a single scrunchie, and a Christmas gift? You get Tina, the powerhouse founder behind XXL Scrunchie & Co, sharing her incredible story of building a standout brand in a crowded market - one giant scrunchie at a time! In this exciting episode, Tina shares: ✨ How she started her business with just a scrunchie 📈 The strategies that helped XXL Scrunchie grow into a favourite brand 📹 Why YouTube is her secret weapon for brand growth - and how you can use it too 💌 Engaging your audience through email (spoiler: it’s way more fun than you think!) 🚀 How to plan ahead for successful product launches 📬 Is email still the future of business marketing? ⭐ How to actually leverage product reviews to boost your brand 🔮 A sneak peek at what’s next for the future of XXL Scrunchie Whether you're an ecommerce newbie or looking to take your brand to the next level, this episode is packed with creative insights, real talk, and enough motivation to tie your hair back and get to work! https://xxlandco.com/ Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Check out our awesome sponsors! If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Key Takeaways: 0:00 Introduction 1:45 How To Start A Business With Just A Scrunchy 10:53 How XXL Scrunchie Grew In A Busy Market 16:37 How To Grow Your Businesses Youtube Channel 20:25 How to Engage with Your Customers in Email 22:32 How To Plan Ahead for Product Launches 26:22 Is Email the Channel for the Future of Business? 28:14 How Do You Leverage Product Reviews? 33:43 The Future of XXL Scrunchie Support the show