Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners · Episode 322 · August 15, 2025 · 48 min
Purpose-Driven Marketing & Ecommerce Brand Growth with Conscious Skincare
Dive into the world of purpose-driven business with Rebecca from Conscious Skincare! In this episode, we uncover the secrets behind building a thriving plant-based skincare brand in today’s competitive market. Rebecca shares her journey of blending science, creativity, and heart into every product, plus actionable strategies for standing out, marketing with authenticity, and navigating the #1 challenge facing purpose-driven brands today. Curious about how much to reveal about your ingredients? Rebecca’s got surprising insights you won’t want to miss! 🌿 Connect with Rebecca: Visit Conscious Skincare 🎧 Listen now on Spotify and follow for more game-changing business tips! Timestamps: 0:00 Intro 1:35 Meet Rebecca & Conscious Skincare 9:00 Do Business Plans Really Work? 13:28 Crafting Plant-Based Skincare Products 27:44 Marketing with a Personal Touch 31:12 Strategies to Stand Out 36:01 How Much to Share About Ingredients 41:29 The #1 Challenge for Purpose-Driven Brands 45:21 Connect with Rebecca Exclusive Offers from Our Sponsors: Yoast: Get 15% off ALL monthly Shopify plans for 6 months with code WWS15 at yoast.com Seguno: Prep your email strategy for BFCM at seguno.com Brightpearl: Join the holiday planning bootcamp at info.brightpearl.com Cavela: Use code WINNING for 50% off a product sample order at cavela.com TaxCloud: Book a tactical session on tax, returns, and compliance at taxcloud.com/summer This podcast is bought to you by https://wwspodcast.com/ which is powered by https://spec.digital/