Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners · Episode 245 · August 22, 2025 · 44 min
From Day Job to Luxury Global Footwear Brand. The Maguire Shoe's Story
In this episode of Winning With Shopify, we sit down with Myriam, the inspiring co-founder of Maguire Shoes, who quit the 9-5 and followed her passion to build a thriving footwear brand on Shopify. She spills the secrets behind her journey - from crowdfunding success and expanding her product range, to cracking the code on customer acquisition and nailing the perfect fit for her shoppers. We’ll also dive into how Maguire Shoes keeps customer service stress-free, their smart strategy for selling in Europe, and the moment they knew it was time to rebuild their website for the next stage of growth. Whether you’re dreaming of starting your own store or scaling to international markets, this episode is packed with real, actionable advice with a lot of fun along the way! Get in touch with Myriam here: https://maguireshoes.com/ Timestamps: 0:00 In today’s episode 1:45 How Myriam Quit Her Job & Started a Business on Shopify 6:19 How To Successfully Crowdfund on Shopify 13:20 Evolving The Product Range 19:58 How to Acquire New Customers 25:58 How To Get The Right Size Of Products 28:20 How To Manage Customer Service 34:36 The Strategy For Launching In Europe 38:26 When To Rebuild Your Website If you want to get your email strategy ready for BFCM, learn more here! seguno.com/winningwithshopify Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/