Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners · Episode 247 · September 5, 2025 · 40 min
HOW, IF & WHEN To Discount! The Complete Shopify Discounting Guide - Ft Seguno
In this episode, we are joined by Cara from Seguno, who shares the smart strategies for using discounts that work, without cutting into profits! We cover when to discount, how to create unique codes, automating sales emails, boosting order value, and why positioning matters just as much as the offer itself. Plus, we’ll explore student, friends, and affiliate discounts that work. Check out the full discounting report here: https://seg.uno/2025discounts Key takeaways: 0:00 In today’s episode… 2:11 Meet Cara from Seguno 6:13 IF & WHEN to discount 11:40 How to create unique codes 13:19 How to Automate Sales Email with the Discount Code 15:05 Examples of discount codes done well 18:00 How to drive average order value up with discounts 20:11 The Power Of Product Positioning 23:32 Student & Friends discounting 28:47 Affiliate Programmes that work 32:53 Why To Use Unique Discount Codes 36:02 Get The Discounting Report Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://seguno.com/winningwithshopify To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp