Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners · November 25, 2025 · 13 min
Tea Break Talks Ep16: BFCM Week Has Arrived - Black Friday Data, Shopify Support Update, SEO + PPC Tips
In this episode, we unpack everything you need to know heading into Black Friday Cyber Monday week. We cover: Why reviewing last year’s Black Friday data is the difference between strategic planning and expensive guesswork The new Shopify Support update that gets you to a human faster How Trustpilot and review signals influence SEO, reputational queries, and ChatGPT-powered search A simple method to extract all TOFU search queries from Google Search Console (even after regex removal) Performance Max PPC tips , including why testing tCPA is outperforming tROAS Why email marketing still drives more Black Friday revenue than social media The shift in consumer behaviour — where Cyber Monday often outperforms Black Friday The rise of mobile-first BFCM shopping and what brands must prepare for Also inside: January webinar details A major announcement coming 1st January 2026 A big September launch reveal coming later in 2026 This episode is perfect for eCommerce founders, marketers, and Shopify brands gearing up for peak season.