Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners · August 4, 2026 · 26 min

Shopify Email Marketing: 2% of Sends Are Driving 37% of Sales

Most Shopify brands do not need to send more emails. They need better automations. Omnisend analysed 27 billion emails and found that automated messages generated 37% of email sales from just 2% of sends. In this Tea Break Talk, Nick breaks down the three Shopify email automations every ecommerce brand should build first - welcome flows, abandoned cart emails and browse abandonment. You’ll learn how to turn more visitors into customers, increase repeat purchases, use SMS more effectively and avoid the biggest mistakes brands make with email marketing. You’ll learn: Why sending more campaigns does not always create more revenue How to build a welcome series that converts new subscribers How abandoned cart emails recover lost sales without relying on discounts Why browse abandonment is an overlooked Shopify growth opportunity Which email metrics actually matter for ecommerce growth How email and SMS should work together throughout the customer journey In this episode: (00:00) - Why more emails don't mean more sales (00:40) - The data from 27 billion emails (02:05) - Why automation wins (04:00) - Building the perfect welcome series (08:50) - Better abandoned cart emails (10:35) - Browse abandonment strategy (12:25) - SMS marketing that converts (16:30) - Email metrics that matter (20:35) - Omnisend email marketing (22:25) - The 7-step email marketing audit (25:10) - Final takeaways Listener offers: Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND . Ships-A-Lot - Improve fulfilment costs, shipping margins and customer experience. Yoast - 15% off Shopify and WordPress with code WWS15 . Inventory Planner - Free seven-day inventory bootcamp. About Winning With Shopify Winning With Shopify is powered by Spec Digital, a PPC & SEO agency for ecommerce brands