Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners · November 11, 2026 · 12 min

My Top Social Media Secrets To Grow Your Email List

Are you growing your Instagram following but struggling to turn those followers into paying customers? In this episode of Winning With Shopify , we explore how Omnisend's new Social Capture feature can help Shopify brands turn Instagram engagement into valuable email subscribers, build stronger customer relationships and increase ecommerce sales. We discuss why relying entirely on social media followers can limit your business growth, how to move your audience into email marketing and why building your own subscriber list is essential for long-term success. You'll also learn how Shopify businesses can use email automation, customer segmentation and personalised marketing to increase customer lifetime value, encourage repeat purchases and generate more revenue from existing customers. Whether you're looking to grow your email list, improve your Shopify marketing strategy or convert more Instagram followers into loyal customers, this episode is packed with practical ecommerce growth advice. EPISODE TIMESTAMPS (00:00) - Introduction: Omnisend's New Social Capture Feature (01:12) - Why Email Subscribers Matter for Ecommerce Growth (01:58) - The Problem With Relying on Instagram Followers (03:37) - How Omnisend Social Capture Works (05:31) - Turning Instagram Engagement Into Email Subscribers (06:30) - Increasing Customer Lifetime Value With Email Automation (08:44) - Customer Segmentation & Personalised Email Marketing (10:13) - Post-Purchase Email Flows to Drive Repeat Sales EXCLUSIVE LISTENER OFFERS Want some help with profitably scaling your Google Ads? Reach out to Nick's agency: [email protected] Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND . https://your.omnisend.com/wws Ships-A-Lot - Improve fulfilment costs, shipping margins and customer experience. Yoast - 15% off Shopify and WordPress with code WWS15 . Inventory Planner - Free seven-day inventory bootcamp. EasyGift - Extended 30-day free trial with code WWS . https://506-io.webflow.io/wws-easygift ABOUT WINNING WITH SHOPIFY Winning With Shopify helps ecommerce entrepreneurs grow their online businesses through expert conversations, practical Shopify strategies, digital marketing advice, SEO, email marketing, conversion rate optimisation and real-world business insights. New episodes every Monday and Wednesday. Search Winning With Shopify on YouTube, Spotify and Apple Podcasts for more ecommerce growth strategies.