Simple and Smart SEO: GEO for Shopify and Etsy sellers · Episode 173 · August 13, 2025 · 21 min
Content Creation to Content Distribution: Ross Simmonds on Scaling Your Reach (Part 1)
In this episode of the Simple and Smart SEO Show, host Crystal Waddell sits down with Ross Simmonds — founder of Foundation Marketing and distribution.ai, keynote speaker at Brighton SEO, and passionate content strategist. Ross shares how he started out online running a fantasy football blog and now advises global brands. His message: most creators need to stop obsessing over new content and start amplifying what they’ve already made. Learn his “garden analogy” for content p...