Simple and Smart SEO: GEO for Shopify and Etsy sellers · Episode 174 · August 20, 2025 · 18 min

GEO vs. SEO: Ross Simmonds on Owning Channels, Diversifying Traffic, and Shaping LLM Results

Ross Simmonds breaks down how AI overviews and LLMs are changing search—and what small businesses can do to keep winning. We dig into why brand and owned channels matter more than ever, how to diversify beyond Google, which third-party domains LLMs love to cite, and a simple focus formula for content distribution. Key TakeawaysThe SERP is shifting to answers and transactions; fewer clicks to your site means brand + owned channels are mission-critical. Now is the time to publi...