Simple and Smart SEO: GEO for Shopify and Etsy sellers · Episode 175 · August 28, 2025 · 18 min
Beyond Google: Redefining SEO in LLMs and an AI-First World with Heather Physioc of VML (Part 1)
In this episode of The Simple and Smart SEO Show, host Crystal Waddell welcomes Heather Physioc, Chief Discoverability Officer at VML, for a deep dive into the evolving world of search and digital strategy. Heather shares her insights on why Google isn't the only search engine that matters, how AI is reshaping the search journey, and why content needs to serve users at every stage—from discovery to post-purchase. From structured data to customer retention via social media, this ep...