Simple and Smart SEO: GEO for Shopify and Etsy sellers · Episode 214 · September 30, 2026 · 20 min
Everyone Wants AI Search Hacks. Nobody Wants to Fix Their Website. With Ryan Erwin, Part 1.
Everyone wants to know how to show up in AI search. But what happens when the website you’re sending people to is slow, difficult to use, or hard for crawlers to access? In Part 1 of this conversation, Crystal Waddell sits down with Ryan Erwin, director of SEO and AEO at VaynerMedia, to talk about the foundational work that gets overlooked when everyone’s chasing the next big thing. Ryan has spent 16 years hearing that SEO is dead. His reaction now? Bring it on. From page speed and imag...