Simple and Smart SEO: GEO for Shopify and Etsy sellers · Episode 215 · October 7, 2026 · 23 min

You Quit Social Media for SEO. Plot Twist: You Need Both. With Ryan Erwin, Part 2.

What if the next move in your SEO strategy happens outside your website? If you leaned into SEO because you were exhausted by social media, this conversation might feel a little too familiar. Crystal Waddell admits she hoped to escape the social content treadmill. Ryan Erwin explains why he sees organic social, SEO, and AI search as connected parts of a broader marketing strategy. In Part 2, the director of SEO and AEO at VaynerMedia shares how his team combines search insights with social co...