The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive · Episode 175 · June 9, 2025 · 33 min
Inside the Minds of Your Customers: Using Values to Drive Business Growth
Why understanding your customer’s values can unlock serious business growth Are you missing the mark with your customers—and don’t even know it? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with marketing strategist and author Chris Peterson to explore a transformative idea: your customers’ personal values—specifically whether they lean conservative or liberal—can dramatically shape how they engage with your brand, products, and messaging. Drawing from dec...