The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive · Episode 176 · June 16, 2025 · 30 min
From Profit to Purpose: Attracting Gen Z and Building a Mission-Driven Business
Work That’s Worth It: How Purpose Transforms Performance with Georgi Enthoven In a time when attracting and retaining great talent is tougher than ever, especially among Gen Z workers, are you approaching employee engagement the right way? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Georgi Enthoven—entrepreneur, Harvard Business School alumna, and author of Work That’s Worth It—to challenge the traditional mindset around work and purpose. You’ll disc...