The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive · Episode 183 · August 4, 2025 · 27 min
Why Emotional Engagement is Your Business’s Hidden Superpower
In today’s crowded digital landscape, where businesses fight for attention and AI-generated content floods every channel, one element consistently cuts through the noise: genuine emotional connection. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Geoffrey Stern, founder and CEO of Voice Express and the consumer brand VoiceGift, to explore how emotional engagement can transform even the most ordinary product into something deeply memorable. What you’ll ...