The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive · Episode 186 · August 25, 2025 · 29 min
How to Win Again: Business Strategy Inspired by Sport
If you’ve ever played a sport—and especially if you’ve tried to turn your sporting passion into a business—this episode is a must-listen. Paul Sweeney sits down with Pete Moore, founder of Integrity Square and the driving force behind the HALO sector (Health, Active Lifestyle, Outdoors). Pete has helped generate over $1.5 billion in transactions across fitness, wellness, and sports businesses. In this episode, he shares why many ex-athletes struggle to transition into business—and how they ca...