The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive · Episode 190 · September 22, 2025 · 35 min
From Idea to Market: How to Use Intellectual Property to Drive Growth
If you’ve ever had a great idea for a product or brand but weren’t sure how to protect it—or whether it was even worth pursuing—this episode will change how you think about intellectual property. In this conversation, Paul Sweeney speaks with Jeff Holman, founder of Intellectual Strategies, who combines engineering, law, and business expertise to guide innovators from concept to commercial success. Jeff breaks down the essentials of patents, trademarks, copyrights, and trade secrets, and expl...