The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive · Episode 197 · November 10, 2025 · 27 min
Transform Your LinkedIn: How AI Can Build Your Personal Brand
Are you treating your LinkedIn profile like just another digital résumé? If so, you’re missing one of the most powerful business tools available. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Al Kushner—LinkedIn strategist, keynote speaker, and author of The AI LinkedIn Advantage—to uncover how business owners can use LinkedIn and AI to authentically build their personal brand and attract new opportunities. Al shares practical, time-saving strategies t...