The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive · Episode 214 · March 9, 2026 · 30 min
The Hidden Value Problem: How Creators and Businesses Lose (and Recover) Millions
In a digital world where it’s easier than ever to create and distribute content, many business owners and creators are unknowingly losing value from the assets they’ve already built. In this episode of The Business Behind Your Business, host Paul Sweeney is joined by Paul Goldman, Founder and CEO of Muserk, to explore how hidden value slips through the cracks — and how technology can help recover it. Using the music industry as a case study, the conversation reveals why protecting and properl...