The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive · Episode 223 · May 11, 2026 · 31 min
Build Authority, Not Noise: The Smarter Way to Market Your Business
Marketing often feels overwhelming for business owners — a constant cycle of trying new tactics, getting inconsistent results, and questioning what actually works. In this episode, Paul Sweeney sits down with Kae Wagner to cut through the noise and get back to what truly drives effective marketing. You’ll learn how to simplify your marketing approach by focusing on core principles, build long-term credibility (including when publishing a book makes sense), and create a system that delivers co...