The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive · Episode 222 · May 4, 2026 · 31 min
Stop Chasing New Customers: How Email Drives Sustainable E‑Commerce Growth
If you’re running an e‑commerce business (or any business that relies on repeat customers) and feel like you’re constantly chasing the next sale, this episode will change how you think about growth. In this conversation, Paul Sweeney sits down with Steven Gringlas, Founder and CEO of Picos Media, to unpack why email marketing is still one of the most powerful – and most underutilised – profit levers for scaling sustainably. Together, they break down how email and paid ads are meant to work as...