The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive · Episode 235 · August 3, 2026 · 31 min
The Signature Story: Turning Everyday Experiences Into Business Impact
Most business owners have valuable experiences, lessons, and insights to share, but many struggle to communicate them in a way that connects with others. In this episode, Paul Sweeney speaks with communication and storytelling expert Robert Kennedy III about how business owners can uncover their signature story and use it to build trust, credibility, and stronger relationships. What you'll learn: Why everyone has stories worth telling The difference between storytelling and simply sharin...