The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive · Episode 234 · July 27, 2026 · 44 min
The Follow-Up Gap That's Costing Your Business Sales
Most business owners have heard that "the money is in the list." But building an email list is only the beginning. The real challenge is staying in touch with prospects and clients without sounding pushy, salesy, or becoming the business everyone unsubscribes from. In this episode, Paul Sweeney sits down with email marketing strategist Ely Delaney to unpack a simpler, more effective approach to email marketing. They discuss how to build trust, create genuine relationships, and stay top of min...