The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive · Episode 241 · September 14, 2026 · 39 min
How to Turn Your Expertise Into Authority
You may have years of experience, a strong track record and a proven ability to help clients. But if the market cannot quickly understand your value, you can still find yourself chasing opportunities and repeatedly explaining why you are the right person for the job. In this episode of The Business Behind Your Business, Paul Sweeney speaks with Henry DeVries, publisher of Indie Books International and a contributor to more than 200 business books. They explore how writing a book can help busi...