The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive · Episode 249 · November 9, 2026 · 32 min
The Marketing Change That Transformed This Small Business
What does it really take to turn a frustrating everyday problem into a product people want to buy? In this episode of The Business Behind Your Business, Paul Sweeney speaks with Chundee founder Karmyn Roberts about the journey from a difficult three-hour drive home with a sick toddler to creating a practical product now sold to customers around the world. Karmyn didn't come from a manufacturing, marketing or e-commerce background. Despite the lack of experience, Karmyn and her husband took an...