The Other 99%: A Podcast for Small Business Owners and Direct Sellers · Episode 79 · July 22, 2025 · 43 min
E79: Sealed With a K.I.S.S!!
In this episode, Amber Grillot shares her journey with Scentsy discussing her unique approach to marketing through snail mail, the importance of personal touches in customer relationships, and her strategies for fundraising and community engagement. She emphasizes the significance of consistency and offers valuable advice for new entrepreneurs looking to build their businesses. Amber's candid insights and humor make this conversation both informative and entertaining, highlighting the challenges and rewards of direct sales. Takeaways Amber joined Scentsy on a whim, initially for a law enforcement warmer. Her favorite product is Scentsy Fresh, a fabric refresher spray. Sending thank you cards is a crucial part of her customer engagement strategy. Snail mail has a higher open rate compared to digital communications. Amber aims to spoil her customers with thoughtful mailers. She emphasizes the importance of building relationships with customers. Starting with thank you cards can ease new entrepreneurs into snail mail marketing. Amber tracks customer purchases to maintain engagement and send timely mailers. She believes in celebrating small wins and progress in business. Amber's approach to work is relaxed, often done in pajamas. Chapters 00:00 Introduction to Amber and Scentsy 06:58 The Power of Snail Mail 12:43 Fundraising Initiatives 18:37 The Future of Snail Mail in Business 24:39 Discounts and Deals on Stamps 31:04 Starting with Thank You Cards 40:01 Embracing Authenticity in Business 47:11 Introduction and Gratitude 47:40 Engagement and Community Building Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Interested in being a guest? Share your story here Find me on social: Facebook | Instagram | lisaduck.com Grab your ChatGPT Freebie here Find Susan on social: Facebook | Instagram | susanlarimer.com Grab your 5-Step Customer Care Cheat Sheet here Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!