The Other 99%: A Podcast for Small Business Owners and Direct Sellers · Episode 80 · July 29, 2025 · 37 min
E80: If You’re Not Selling, You’re Just Shopping
In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer discuss the challenges of managing excess inventory in direct sales businesses. They explore the psychological factors that lead to over-purchasing, such as FOMO (fear of missing out), and provide practical strategies for avoiding inventory accumulation. The conversation emphasizes the importance of creativity in moving inventory, including techniques like mystery bundles, flash sales, and themed sets. The hosts also highlight the significance of maintaining a profitable mindset and making informed purchasing decisions to ensure long-term success in direct sales. Takeaways Excess inventory is a common issue in direct sales. FOMO can lead to over-purchasing and financial strain. It's important to regularly assess your inventory levels. Creative sales strategies can help move excess stock. Offering mystery bundles can attract customers and clear inventory. Flash sales can create urgency and boost sales. Themed sets can appeal to specific customer needs. Using inventory as a fundraiser can benefit the community. Maintaining a profitable mindset is crucial for success. Generosity in sharing products can lead to customer loyalty. Chapters 00:00 Understanding Excess Inventory in Business 06:54 Strategies to Avoid Over-Purchasing 12:44 Effective Ways to Move Inventory 18:48 Final Thoughts on Inventory and Profitability 39:46 Introduction and Gratitude 40:15 Engagement and Community Building Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Interested in being a guest? Share your story here Find me on social: Facebook | Instagram | lisaduck.com Grab your ChatGPT Freebie here Find Susan on social: Facebook | Instagram | susanlarimer.com Grab your 5-Step Customer Care Cheat Sheet here Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!