The Other 99%: A Podcast for Small Business Owners and Direct Sellers · August 5, 2025 · 45 min
E81: Email Marketing is Still Alive!
In this episode, Lisa Duck and Susan Larimer are joined by Sami Bedelll-Mulhern to discuss the significance of email marketing for businesses, especially for direct sellers. They explore the importance of personalization, the difference between newsletters and sales emails, and the role of automation in streamlining email marketing efforts. Sami shares practical tips on how to write effective emails, the importance of consistency, and how to manage unsubscribes. The conversation emphasizes that email marketing is not dead and remains a powerful tool for engagement and revenue generation. Takeaways: Email marketing has the highest ROI of any digital strategy. Personalization in emails creates a stronger connection with customers. Consistency in sending emails leads to better engagement rates. Newsletters should provide value, not just sales pitches. Automation can save time and improve customer engagement. Choosing the right email platform is crucial for success. Writing at a fifth to seventh-grade level improves readability. Unsubscribes are a natural part of email marketing. Focus on the health of your email list, not just the size. Be authentic in your emails to attract the right audience. Chapters 00:00 Introduction to Email Marketing 03:06 The Importance of Email Marketing 04:13 Personalization in Email Marketing 06:33 Newsletters vs. Sales Emails 11:40 Email Deliverability and Subject Lines 21:28 Automation in Email Marketing 24:38 Choosing the Right Email Marketing Platform 26:24 Writing Effective Email Copy 28:39 Simplifying Email Marketing for Beginners 31:00 Building and Maintaining Your Email List 33:57 Understanding Email Analytics and Trends 36:32 Handling Unsubscribes and Cold Subscribers 38:50 Crafting Engaging Subject Lines 41:49 Embracing Authenticity in Email Communication 44:16 Introduction and Gratitude 44:46 Engagement and Community Building Find Sami @ easystylewithsami.com Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Interested in being a guest? Share your story here Find Lisa on social: Facebook | Instagram | lisaduck.com Grab your ChatGPT Freebie here Find Susan on social: Facebook | Instagram | susanlarimer.com Grab your 5-Step Customer Care Cheat Sheet here Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!