The Other 99%: A Podcast for Small Business Owners and Direct Sellers · Episode 104 · January 13, 2026 · 36 min
E104: Kickstart Your Year with Effective Fundraising Strategies
In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer discuss the importance of fundraising throughout the year, sharing personal experiences and successful strategies. They emphasize the significance of local connections, setting goals, and the emotional impact of giving back. Susan shares specific fundraisers she has organized, including the Pink Healing Balm, Adopt a Grandparent, and Freedom Feet fundraisers, highlighting the joy and community spirit that comes from these initiatives. The conversation encourages listeners to find their passion in fundraising and to start small, integrating their products into charitable efforts. Takeaways Fundraising can happen any time of the year. Local organizations are more likely to engage with fundraisers. Setting a clear fundraising goal increases success. Using social media can help reach potential donors. Unexpected gifts can have a profound impact on recipients. Involve your community and local schools in fundraising efforts. It's okay to earn income from fundraisers. Document your fundraising efforts for future promotions. Find personal connections to causes for more impactful fundraising. Start small and grow your fundraising initiatives over time. #DirectSales #BusinessGrowth #TheOther99%Podcast Grab Susan's Fundraising Tips Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Subscribe now to never miss an episode and stay inspired in your direct sales journey! Plus be sure to follow The Other 99% Podcast on YouTube Interested in being a guest? Share your story here Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com Grab your ChatGPT Freebie here Explore Lisa's Toolkits Explore Lisa's Course Email Marketing Made Simple Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com Grab your 5-Step Customer Care Cheat Sheet here Explore Susan's Toolkits Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!