The Other 99%: A Podcast for Small Business Owners and Direct Sellers · Episode 132 · July 28, 2026 · 34 min

E132: Email Marketing for Direct Sellers and Small Business Owners: 5 Things You're Missing

Your company sends emails. Your upline sends emails. So why do you need your own email marketing? In this episode, Lisa and Susan get into five of the top ten things you're missing if you're not building and nurturing your own email list. They talk about why owning your contacts matters more than most people realize, what open rates and click rates actually tell you, why one call to action per email is a game changer, and how simple automations can do the follow-up work while you're living your life. If email marketing has been on your to-do list for a while, this is the episode that's going to make you finally do something about it. 📌 Grab the full list — 10 Things You're Missing Without Email Marketing at lisaduck.com 📌 Sponsored by CinchShare — free 30-day trial at lisaduck.com/cinchshare | Code: 99POD Connect with Lisa: lisaduck.com Connect with Susan: susanlarimer.com 🎵 Music: French Morning Music by CreatorMix.com 📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.