The Other 99%: A Podcast for Small Business Owners and Direct Sellers · Episode 129 · August 4, 2026 · 18 min

E133: Email Marketing Part 1/6: Nobody Wants to Join Your Newsletter (And Here's What to Do Instead)

Nobody wakes up hoping to join another newsletter — so why does "join my list" keep showing up as the CTA? In this episode, Susan Larimer and I kick off a brand new mini-series on email marketing, starting with the thing that actually gets people to say yes: a real, valuable lead magnet. We talk about what makes a lead magnet work, how to find ideas hiding in the questions your customers already ask you, and why you don't need to compete with your company's sales emails to build a relationship that's actually yours. 🎙️ This episode kicks off a new mini-series on email marketing. More episodes coming soon! Grab the freebie - Nobody Wants to Join Your Newsletter Connect with Lisa: lisaduck.com Connect with Susan: susanlarimer.com 🎵 Music: French Morning Music by CreatorMix.com 📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.