The Other 99%: A Podcast for Small Business Owners and Direct Sellers · Episode 138 · September 8, 2026 · 20 min

E138: Email Marketing Part 6/6: Email Marketing Can Be Your Best Sales System

We're wrapping up our email marketing series with the big question: when does your email list actually become a sales system? Lisa Duck and Susan Larimer walk through the full customer journey — from that first welcome email all the way to a five-step customer care sequence that keeps people coming back. We also talk about why it takes way more emails than you'd expect before someone buys, why unsubscribes aren't something to fear, and a simple trick for keeping your emails out of the spam and promotions folders. Connect with Lisa: https://lisaduck.com/its-me-lisa/ Connect with Susan: https://susanlarimer.com/its-me-susan/ 🎵 Music: French Morning Music by CreatorMix.com 📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.