The Other 99%: A Podcast for Small Business Owners and Direct Sellers · Episode 139 · September 15, 2026 · 40 min

E139: The 10 Customers You’re Probably Ignoring

Business owners are constantly encouraged to find the next new customer, but what about the customers already connected to the business? In this episode, Lisa and Susan share 10 types of customers who may be getting overlooked, including one-time buyers, former regulars, seasonal shoppers, frequent supporters, referral sources and customers who simply haven’t heard from you in a while. They explore how to reconnect, improve customer follow-up and build genuine relationships without turning every interaction into a sales pitch. By the end of the episode, you’ll have a practical list of people to reconnect with and a simple challenge to help you get started. CONNECT WITH LISA AND SUSAN: Meet Lisa: https://lisaduck.com/its-me-lisa/ Meet Susan: https://susanlarimer.com/its-me-susan/ 🎵 Music Credit Song: French Morning Music by: CreatorMix.com ⚠️ Disclaimer Some links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust. This channel is for educational and informational purposes only. Nothing shared constitutes business, legal, or financial advice. Results depend entirely on your own efforts and execution.